Cadbury Set To Make Dairy Milk Packaging From Recycled Plastic

Cadbury has announced that going forward, Dairy Milk packaging will be made from recycled plastic in an attempt to cut down on waste.

According to Mondelēz, Cadbury will launch the new packaging innovation with more than 28 million Dairy Milk sharing bars in 2022. This initiative is part of the company’s broader global commitment to a 5% reduction in the use of virgin plastic material in its overall plastic packaging portfolio by 2025.

Mondelēz is a member of the UK Plastics Pact, as part of its commitment to the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment.

Marcus Gover, CEO at WRAP, the leader of the UK Plastic Pact, said: “Action is urgently needed to address the complex challenges around plastic bags and wrapping, which represents nearly a quarter of all UK consumer plastic packaging.

“Moves towards recycled content are important in reducing the demand on natural resources, and I am pleased Mondelez International will include recycled plastic from next year on this household brand as part of its work toward the UK Plastic Pact targets.”

Louise Stigant, UK managing director at Mondelēz International added: “This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of.

“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment.

“Our increased use of recycled plastic will drive demand for this material and reduce our need to produce new, virgin plastic.”