Burberry Names Charlotte Baldwin Chief Information Officer
LONDON — Burberry chief executive officer Joshua Schulman is rapidly building his team at Burberry, and his latest hire is Charlotte Baldwin as chief information officer.
Baldwin will join at the end of March and be responsible for leading Burberry’s global technology team. She will join the executive committee and will report to Schulman.
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She is currently the global chief digital and information officer at Costa Coffee, where she oversees the company’s technology, digital and data organization.
Prior to joining Costa, she was the chief information, digital and transformation officer at Bupa Insurance, a division of Bupa. She has also held senior roles at Freshfields Bruckhaus Deringer, Pearson and Thomson Reuters.
Schulman described Baldwin as “a highly experienced technology and digital leader with a track record of leading large-scale, digital transformation. I am delighted that Charlotte will be joining our leadership team, and look forward to working with her to advance our technological capabilities and drive our strategy forward.”
Schulman has made a series of new hires across the company since joining Burberry last July.
In September, Burberry revealed the appointment of Jonathan Kiman as chief marketing officer, based in London, and Laura Dubin-Wander as president of the Americas. Dubin-Wander is based in New York City.
Burberry has also been adding fresh talent to the board of directors. As reported, Moncler veteran Stella King has been named independent non-executive director, and will become a member of the nomination committee. She will take up her role on April 1.
The latest appointees will arrive as Burberry’s sales begin to recover from a tough 12 months.
As reported, in the third fiscal quarter ended Dec. 28, Burberry’s comparable store sales dipped 4 percent compared with analysts’ expectations of a 12 percent drop. On Schulman’s watch, the company was also able to stem the double-digit sales declines that marred the first half of the year.
In its January trading statement, the company guided toward a stronger second half, with a better set of results expected to offset the first-half adjusted operating loss — despite the uncertain macroeconomic environment. Burberry’s fiscal year ends in March.
As reported, Burberry posted a first-half operating loss of 53 million pounds on the back of a 22 percent decline in revenue to 1.09 billion pounds. In the first six months, comparable store sales were down 20 percent, with double-digit declines across all regions.
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