Bulova and Marc Anthony Expand Timepiece Collection in Exclusive Partnership
American timepiece brand Bulova, which is owned by Citizen Watch Co., has expanded its partnership with singer, songwriter and actor Marc Anthony.
The project includes a range for men and women, with a core collection and a series of limited-edition watch and jewelry lines that will roll out over a three-year period. Bulova first teamed up with Anthony last year.
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“Once I met the team at Bulova it was apparent and clear how passionate they were. I met a team that became my team. We wanted to push it a little more and there was no resistance from them or from me. They never rejected my crazy, creative ideas and they were never afraid to figure out how to do it or how to incorporate my DNA into excellence, and that has been the magic of the collaboration,” Anthony said.
The collection’s three design themes are: Stage, Classic and Play. The “Stage” models are edgy and architectural, evoking bold luxury with the new Icon Sapphire Limited Edition watch, a style limited to 13 pieces in a 40mm rose gold-tone stainless steel case that features a bezel hand-set with a rainbow of 52 1.5mm sapphires totaling 1.04 carats.
The Classic range is dressy and sleek with a ladies modern bangle watch and set of integrated Quadra men’s and ladies duet bracelet watches, which come in a gold-tone plated case offered in either 30mm or 21mm.
The Play assortment exudes casual sophistication with three new timepieces. The Maquina, a rugged piece featuring a faceted silver-tone stainless steel 46mm case and a flat sapphire crystal with antireflective coating and orange accents. The Maquina Performance Automatic has a stainless steel IP gunmetal and gold-tone color combination that strikes a visual contrast in the 46mm case, and a skeletonized layered dial that showcases the 82S7 Miyota automatic movement.
The collection is available for purchase now on Bulova’s e-commerce site and select retailers, with pricing ranging from $395 to $1,950, with the collection making a special feature in the worldwide premiere of Anthony’s video for his latest hit single, “Ojala te duela.”
“Anything that is timeless needless to say, has to stand the test of time. Bulova started investing in what they thought was the future over 147 years ago. Bulova has stood the test of time, literally, every test, from the moon to the timing of salsa,” stated Anthony.
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