Build Your Summer Self-Care Routine with New LUSH x ‘Minecraft’ Collab
To celebrate Minecraft’s 15th anniversary, UK-based beauty brand LUSH has teamed up with the popular franchise to craft a summer collection that can be enjoyed physically, as well as digitally, in gaming content.
Showcasing how the realms of beauty and Minecraft are not too dissimilar, the new range compiles 13 bathing products that, like the game, can be switched up and changed according to the user. With this personalized experience, the bath bombs, soaps, and shower jellies are designed to foam up and mimic the Overworld in a truly unique bathtime escape.
A combination of LUSH’s most popular product and Minecraft’s defining element, the collection’s “bath bomb blocks” bring to life the gaming universe through an array of scents. Fans can choose from the earthy Grass Block, sweet-smelling Diamond Ore, zesty lemon Lava Block, fresh and floral TNT Block, and more, each crafted with calming and destressing properties. The recognizable Axolotl creature also arrives in the collection in the form of a spawn egg-shaped bath bomb that dissolves into a Axolotl soap. Like the game, it comes in different colors with blue being the rarest to find.
For those who opt for showers over baths, the beauty brand delivers three shower bombs in the form of the Enderman, Creeper, and Skeleton. Other soap options include the Bucket of Milk Shower Jelly as well as the Totem of Undying Soap – a must-have cleanser handmade with Brazilian orange and bergamot oils.
As part of the collaboration, LUSH will make its debut in Minecraft: Bedrock Edition with various in-game experiences. Recreating the process of concocting the aforementioned products, players will be able to make their own bath bombs, as an in-game add-on, which double up as a special effect in the digital world. And, don't miss the free Quaky Clean Towel in-game character creator item in the Minecraft Marketplace, customizable with a yellow rubber duck.
Discover the full range captured in the images above. To shop the new Minecraft collaboration, head to LUSH’s website now.
