Brooke Shields says she was 'naive' about Calvin Klein ads

Brooke Shields attends American Ballet Theatre�s Fall Gala at David Koch Theater at Lincoln Center in New York on October 26, 2021. (Photo by Lev Radin/Sipa USA)
Brooke Shields starred in Calvin Klein ads at 15. (Lev Radin/Sipa USA)

Brooke Shields has reflected on her iconic 1980 Calvin Klein jeans campaign, saying she was “naïve”.

The actor and model posed for the brand when she was 15, and in one ad she said: “You want to know what comes between me and my Calvins? Nothing.”

It sparked a backlash, with some networks even banning the commercial, but Shields told Vogue in a new video that at the time she didn’t think too much of all the fuss.

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She said: “They take the one commercial, which is a rhetorical question. I was naive, I didn't think anything of it. I didn't think it had to do with underwear, I didn't think it was sexual in nature.”

Shields, 56, said it shocked her that people assumed she understood the innuendo, saying she was a “very protected” young woman.

The Blue Lagoon star – who has two daughters - went on: “If they had intended on the double entendre, they didn't explain it to me. If they had explained it to me, why? Would they have wanted me to say it differently?”

NEW YORK CITY, NY - SEPTEMBER 7: Brooke Shields attends CALVIN KLEIN, INC. Celebrates Milestone 40th Anniversary at the High Line on September 7, 2008 in New York City. (Photo by CLINT SPAULDING/Patrick McMullan via Getty Images)
Brooke Shields didn't understand the backlash at the time. (CLINT SPAULDING/Patrick McMullan via Getty Images)

The star said it “didn’t phase” her.

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“It didn't come into my sort of psyche as it being anything overtly sexual, sexualized in any way,” she explained.

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