Brooke Shields, 57, and Chelsea Handler, 47, front new SKIMS bra campaign

To celebrate the launch of SKIMS' first-ever bra campaign, Kim Kardashian's shapewear brand selected a handful of iconic individuals to star in the imagery including Brooke Shields, 57, and Chelsea Handler, 47. Overnight, both A-listers shared the new underwear photos on their own Instagram accounts, and the fan reactions are everything.

"I’m so honored and excited to be in @SKIMS first ever bra campaign," writes Brooke alongside the imagery shared on her grid. "I can honestly say that these bras are something we can all feel confident and comfortable in. 🤍"

In the pics, the model/actor sports both a neutral-toned lingerie set, along with a second, dark brown tights and bra combo. For the shoot, Brooke's hair is styled in voluminous curls, making for an all-out bombshell vibe.

And we couldn't agree more with the fans who commented:

Holy smokes!! 🔥🔥🔥

this is so insanely iconic

You look stunning❤️


Wow! Beautiful!!! ❤️


Chelsea also shared campaign imagery on her Insta, with the comedian wearing black and alabaster-toned sets.

"More women should be empowered to show off their boobs," writes Chelsea, "and I loved being a part of this campaign for @skims Bras to celebrate that!"

As you might've guessed, Chelsea's followers were huge fans of the pics too, commenting:

👏👏👏👏👏hell yes!


Ummmmm are you kidding ? This is 🔥🔥🔥

You looks soooo HOT 🔥🔥🔥 Get it, girl!!!!


More inclusive imagery in underwear campaigns? We love to see it.

Brooke and Chelsea featured in SKIMS new campaign alongside Cassie, Juliette Lewis, Indya Moor, and Becky G.

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