Help as you shop: brands donating proceeds to support coronavirus relief efforts

·6-min read
The brands, including Kim Kardashian's brand Skims, who are donating proceeds to help the fight against the coronavirus. (Getty Images)
The brands, including Kim Kardashian's brand Skims, who are donating proceeds to help the fight against the coronavirus. (Getty Images)

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In the wake of the current coronavirus pandemic, numerous brands have found inventive, generous ways of giving back.

Huge fashion houses such as Burberry and Dior have started production of protective gowns and masks, meanwhile, beauty brands including L'Occitane, Boots and 111SKIN have sent much-needed toiletries, hand cream and sanitiser to NHS staff.

Numerous other fashion and beauty brands have also given customers a way to help the coronavirus cause from home by donating part of their profits from each sale to a charity currently supporting front-line staff and those negatively impacted by the crisis - such as food banks.

From Kim Kardashian’s shapewear brand, Skims, donating 20% of the net profits from its Cotton Collection to Baby2Baby’s, to pre-loved website Vestiaire Collective partnering with celebrities including Kate Moss to auction items from their wardrobes for local charities.

Here’s a round-up of brands that are using their platforms and profits, to give to those in need during the coronavirus outbreak.

Brands donating proceeds to support the fight against COVID-19

Crocs | Shop here

Crocs is known for its signature Classic Clogs, which are worn by people of all ages, in the garden, in hospitals as well as in the home and shopping.

The footwear brand is urging shoppers to get on board and show their support to healthcare workers by donating £10 with every purchase, or contributing £10 to give a pair of Crocs to key workers during this difficult time.

For every contribution made, Crocs will send a pair of supportive shoes directly to frontline workers who need them the most.

ASOS | Shop here

ASOS has launched a limited edition collection of unisex t-shirts and hoodies with “Heroes” emblazoned on the front, all of which come in sizes small to extra large.

All of the profits made from the sales of this range will be matched by ASOS and donated to ASOS’ local UK hospitals to help key workers.

Casetify | Shop here

Casetify's UV Sanitiser kills 99.9% of germs on your phone.

Other than supplying a truly helpful product at a time like this, the brand is donating 100% of proceeds from this sanitizer to GlobalGiving's Coronavirus Relief Fund, sending medical responders, essential supplies and food to communities in need.

Everlane | Shop here

The sustainable fashion brand is donating all profits from its 100% Human collection to Feeding America's COVID-19 Response Fund, which provides supplies to food banks across the country.

Plus, they’re offering 25% off across the site right now to encourage you to buy while it helps.

Missoma | Shop here

Missoma recently launched an initiative to support those working on the frontline by gifting 50 NHS workers in the UK an engraved gold pendant.

This received such a positive response the British jewellery brand has launched the 18 carat gold necklace, which has hands clapping engraved on the disc, as a limited edition piece, and 100% of profits from the accessory will be donated to NHS Charities Together.

Skims | Shop here

Kim Kardashian West’s popular shapewear brand is donating 20% of the net profits from its Cotton Collection to Baby2Baby’s COVID19 emergency response programme.

Vestiaire Collective | Shop here

This preloved, high-end fashion website are partnering with some of their most fashionable friends - including Kate Moss - to sell pieces from their wardrobes, with all of the proceeds being donated to local charities.

Vestiaire Collective’s founders are supporting charities across France (where they are based), but are also working with other organisations across the world, such as the World Health Organisation.

Share The Light | Shop here

The #sharethelight candle concept was created by London based interior designer Jenny Allan and her team to raise vital funds for the National Emergencies Trust and NHS Charities Together as well as offer a mental health boost to anyone who receives one.

Each candle costs £9.99 with profits to be split between the two charities.

Sandro | Shop here

The high-end fashion brand will be launching both and women’s and menswear t-shirts in the coming weeks, with 100% of the benefits going to the Red Cross to support them during this crisis.

Linda Farrow | Shop here

The luxury sunglasses and glasses designer will be donating 10% of their global online sales from a seasonal edit to the NHS to support them during this difficult period.

Pai Skincare | Shop here

Pai Skincare’s designed their hand sanitiser formula in just two days in order to respond to the coronavirus outbreak and subsequent anti-bacterial gel shortage.

For every sale of their £9 Acton Hand Sanitiser, an NHS frontline worker, care home, homeless charity or beauty bank will receive a donation of Acton Spirit too.

Naturae Sacra | Shop here

They say charity starts at home and this handbag brand have taken that to heart.

With each order, customers will receive a ‘Package of Hope’ which includes items to help with anxiety – from water paint, brushes, white canvas, a USV drive with curated music accordingly to Naturae’s tone of voice and DNA, soap and a portrait of the person that is going to receive this package.

Lisou | Shop here

The bright and bold womenswear brand will be making a donation to the Royal College of Nursing Foundation to provide hardship grants for nurses who may be unable to work themselves due to infection or whose families may fall ill.

In addition to this they will be donating 20% of profits of all sales for three months from 23rd March to the RCN Foundation COVID-19 Support Fund.

Not Just Clothing | Shop here

Given that this brand’s ethos is all about creating ethical and sustainable products that drive positive social impact, it’s unsurprising that they are doing what they can to help during the pandemic.

£5 from every sale will be donated to the Trussell Trust, a nationwide network of food banks providing emergency food and support to society’s most vulnerable.

DAME | Shop here

This period product brand designed the world’s first reusable tampon applicator and specialises in organic tampons that are better for your body and the planet.

Its latest campaign stays true to these credentials, as it announced this week it will be donating free tampons to NHS healthcare workers. All you have to do is email from your NHS email to receive a tampon delivery order - make sure to pass along the details to your medical friends and family.

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