Braille burger ad from fast food chain Wimpy goes viral

Vanessa Green
Yahoo Lifestyle
17 January 2012

You wouldn’t expect to hear the words ‘burger’ and ‘uplifting’ in the same sentence, but South African fast food chain Wimpy has made it happen.

Last month, the popular burger joint released a video to promote the restaurant’s Braille menu available for sight disabled customers.  But then the masterminds behind the project went a step further by adding a creative twist to the promotion. They created ‘Braille burgers' which involved Wimpy chefs using sesame seeds as Braille to spell out messages on the burger buns.

Check out the video below to see the results:

[Relevant: Can you tell which fast food burgers these are?]

For their grand finale, they headed over to three biggest blind institutions in the country to hand-deliver their special messages.

And as the video says, for people who use their hands as their eyes, this was the first time they could do more than just taste their food.

The reactions were, well, uplifting.

The video below which won ad of the month in November 2011 and has been viewed over 250,000 times since it was uploaded last month.

What do you think of the video? Did you find it inspirational? Share your thoughts below.

Star Wars themed burgers go viral

Cheeseburger wrapping paper becomes internet hit

American man eats 25,000th Big Mac

What to read next

Homeowners (Born Pre 1981) Hit With A Big Surprise

Why did no one tell homeowners about this? If you currently own a home, you better read this.

Want to Start Dating?

Hey! Are you a part of the 1 in 3 Americans that are single? This Dating site is completely free to check it out! Give it a try!

Personal Loans – The Credit Card Killer?

More affordable alternative to Credit Card interest. Low rate Personal Loans. Rates as low as 5.99% APR. $1,000 - $35,000. Compare lenders and save.

The Amex Platinum Card®

40,000 Points Offer & Transform Your Travel Experience. Apply Now!

Single? Click here to find your next date!

Thousands of singles online now! Browse profiles and pics for free!