Boots recently released its Beauty Trends Report for 2023, and using data from 15 million active Boots Advantage Card holders, combined with in-house expertise and latest launches, it has forecasted what shoppers will be looking to buy this year.
It comes as no surprise that one trend on the rise is savvier shoppers, as customers want more bang for their buck and are more informed about skincare products than ever before.
According to Boots, shoppers are searching for the best value products, adopting hyper-personalised regimes and investing in multi-functional products, all without breaking the bank.
The retailer also revealed that the best-selling mass skincare brand at Boots last year was was its own range of affordable skincare, where prices start from just £1.50.
So popular in fact, it sold one product every three seconds.
As for the top searched-for ingredients, on top were wrinkle-smoothing retinol and hydrating hyaluronic acid.
If you've yet to try Boots' branded skincare, we've compiled the best-selling products from the range in 2022, and you'll struggle to find a beauty routine more affordable.
With prices starting at £1.50, even the most expensive items are still under a tenner, coming in at £6.
So for less than £20, you can build an entire regimen full of hard-working ingredients that pack a punch to brighten, hydrated, de-puff and plump skin. Meet you at checkout?
Our top picks of Boots' own brand skincare buys
Boots Ingredients Hyaluronic Acid Serum | £5 from Boots
Hyaluronic acid is a great hydrating ingredient that is known for holding 1000 times its weight in water, which helps retain water loss from your skin. Designed to be applied onto cleansed skin just before you moisturise, this budget-friendly serum has over 100 rave reviews from shoppers.
One said: "This serum is lush! You just need one pump of the serum onto your hand and it will be enough to cover your whole face, neck & collar bone area. So very light, super easily absorbed too. I much prefer this to the more expensive brand serums!"
Boots Vitamin C Brightening Moisturising Cream | £5 from Boots
Vitamin C is an excellent brightening ingredient, which means it often doesn't come cheap. Some luxury brands charge over £50 for a moisturiser, but this one from Boots' own brand is a fiver, and is a lightweight cream that will leave you with radiant-looking skin.
Boots Vitamin C PRO Brightening Booster Serum | £6 from Boots
This vegan formula is designed to improve dullness, even out skin tone and minimise the appearance of pores thanks to a blend of vitamin C and yuzu extract.
One shopper left it a glowing review, saying, "I bought this serum having tried other products from this line and it didn’t disappoint my face is so smooth and glowy definitely recommend."
Boots Glow Essence Serum | £4 from Boots
If your skin is looking lacklustre, add this glowy serum into your routine, stat. It's a great budget option to achieve a glowy complexion that's hydrated and radiant from within. Simply massage two to three drops into cleansed skin before your moisturiser.
Boots Glow Eye Cream | £4 from Boots
We could all do with a helping hand in our eye cream when we're plagued with dark circles after a bad night's sleep, and this affordable option does just the job. It's refreshing, hydrating, soothing and brightening - think of it as a quick fix for tired eyes.
Boots Collagen Bundle | £16 from Boots
This bundle comes complete with an SPF30 day cream, night cream and serum, packed with skin-plumping collagen.
For just over £15 you can bag yourself a skincare routine that works to improve firmness and elasticity for a more youthful complexion. Considering the serum costs £12 to buy individually, this is excellent value for money.
Boots Collagen Serum | £12 from Boots
This is one of the products you'll find in the collagen bundle we've mentioned already. Lightweight and fast-absorbing, it's designed to reduce the appearance of lines and wrinkles while adding plumpness.
According to one shopper its "amazing". They said in their review, "For the last 20+ years I have used an expensive double serum and when I ran out decided to try Boots Collagen Serum. I have used this for a month now and no word of a lie wow you can really see the results and my skin is lovely and smooth. It’s not greasy and glides nicely onto your face. I would 100% recommend."
Boots Everyday Cucumber Moisturising Cream | £1.50 from Boots
You can't go wrong with this refreshing moisturiser that's less than £2. Add it to your basket ASAP if you're looking for a brilliant skincare basic that will hydrate, help reduce puffiness in the mornings and leave your skin super soft.
Boots Everyday Cucumber Eye Gel | £1.50 from Boots
Cucumber is a great de-puffing agent and this eye gel will help tired eyes look more awake. There's over 20 five-star reviews from happy shoppers too, making it all the more convincing to add it to your basket.
One buyer wrote: "This is the best I ever tried for my under eyes area. This gel works wonder when my eyes feel heavy and tired in the morning. The cold gel texture is refreshing and depuffs my eyes."