BMW tease new generation of electric MINI

·1-min read
BMW Group/Cover Images

BMW Group have teased the latest iteration of their iconic MINI car - an electric version with a new "design language" that utilises state-of-the-art technology.

Dubbed 'Charismatic Simplicity', the new style acknowledges the elementary principles of vehicle design as well as the urban character of the MINI.

The principle behind Charismatic Simplicity is a design that helps each new MINI model develop a strong individual character of its own, as well as a choice of materials with a keen eye on sustainability. It has a leather-free interior and dispenses almost entirely with chrome elements.

"Purely electrically powered models from MINI give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that MINI is renowned for," said Oliver Heilmer, Head of MINI Design.

Innovative LED technology gives the typical Union Jack design of the MINI combination rear lamps a variety of forms, creating an individual light signature for each model.

"The future of MINI design is based on the courage and determination to shape change and stamp a distinctive and inimitable profile on the brand," added Heilmer.

Concept models will officially be presented to the public for the first time at the end of July 2022.

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