Bloomingdale’s Launches The White Lotus x Aqua Collection Inspired by HBO Series
Bloomingdale’s is teaming with “The White Lotus,” HBO’s Emmy-winning series from Mike White that is returning for its third installment on Feb. 16.
The White Lotus x Aqua will be an exclusive collection in partnership with Warner Bros. Discovery Global Consumer Products. The collaboration features an Aqua collection with products that reflect the aesthetic of the season.
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The third season of “The White Lotus” takes the cast to the Four Seasons Resort Koh Samui in Thailand, following the first two seasons that were filmed at the Four Seasons Hotels in Maui at Wailea, Hawaii, and Sicily, Italy, respectively. The cast of the third season includes Parker Posey, Carrie Coon, Walton Goggins, Aimee Lou Wood and Blackpink’s Lisa.
Launching online and in-store on Feb. 3, The White Lotus x Aqua collection will showcase an array of women’s apparel and accessories. The collection evokes a beachy, tropical vibe with floral prints. The line features two-piece sets, dresses, swimsuits and vibrant-colored crochet totes and sandals. There are also statement pieces for everyday wear, including hoodies, T-shirts and joggers.
Prices range from $48 to $138.
“At Bloomingdale’s, we strive to align our marketing initiatives with the most exciting moments in culture,” said Frank Berman, the retailer’s executive vice president and chief marketing officer. “This partnership with Warner Bros. Discovery, inclusive of the exciting Aqua collaboration with cultural phenomenon ‘The White Lotus,’ is another example of fulfilling this customer appetite. We’re proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online.”
The collection will be available both online and in all stores, starting Feb. 3, with a window display at Bloomingdale’s 59th Street. The New York flagship will house the collection on the second floor.
The eight-episode third season of “The White Lotus, debuts on Feb. 16 at 9 p.m. ET/PT on HBO and will be available to stream on Max.
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