What models look like before Photoshop

Yahoo! Lifestyle

It’s no secret that most professional photos are heavily retouched before they’re shown to the general public, but just what kind of editing work goes into modeling shots and close-ups? How much airbrushing, re-touching and Photoshop trickery is used to achieve those perfect, blemish-free faces?

Well, M. Seth Jones knows exactly what goes into producing a flawless spread. He is a professional retoucher who perfects imperfections and transforms rather ordinary looking people into picture-perfect cover girls for a living.

On his website, he describes the process that’s involved in manipulating the human face for advertisements.

"In these selected images, you can witness first-hand the impact that retouching has the potential to make on a single image. Every image presented to me has an ideal state that I'm attempting to reach; retouch is so completely subjective, that it is likely that no two retouchers will approach an image in the same manner, or reach the same finished outcome. At this stage, it's clear to see that retouching, at least the way I approach it, is not so much about tapering necklines and re-sculpting facial structure; but rather, sculpting light, and the way it falls on the subject, as well as clarifying the distinctions between the individual colours of the image's palette. This ensures that every element sits harmoniously within the final frame, enabling that ideal state to be presented to the viewer with little-to-no visual distractions."

Watch the amazing transformations in the video below:

To learn more M. Seth Jones, visit his website: http://www.msethjones.com

Celebs without make-up

Biggest celeb make-up mistakes

Megan Fox's latest beauty ads for Armani