What is Black Pound Day?
You might have seen mentions of Black Pound Day over the past few weeks, a new initiative which initially launched on 27 June, but will take place again tomorrow, 1 August, and will then occur on the first Saturday of every month. The concept is to encourage shoppers to buy products and services from local and online Black-owned businesses instead of their usual go-to stores in an effort to help support the growth of the UK Black economy.
This new concept came about following the worldwide protests that took place after the brutal killing of George Floyd earlier this summer, which drew attention to the systemic racism that Black people are forced to deal with every single day. It was launched as a direct and peaceful response to this daily struggle, which leads to Black businesses suffering as a result.
A post shared by Cash App £BlackPoundDay (@bpdofficial) on Jul 24, 2020 at 8:19am PDT
"In response to the death of George Floyd and the current Black Lives Matter protests, So Solid Crew’s Swiss has developed the idea of Black Pound Day," the initiative explains on its website. "His idea hopes to underpin our long-term financial growth and infrastructure, empowering and motivating the Black community."
A post shared by Cash App £BlackPoundDay (@bpdofficial) on Jul 31, 2020 at 12:10am PDT
If you want to help support Black-owned businesses for Black Pound Day and beyond, check out our round up of some of the best Black fashion designers, Black-owned beauty brands and Black-owned interior brands. You can also discover a whole host of Black businesses through the Black Pound Day website, where you can search specifically for the type of product or service you are shopping for and will be given great options to choose from.
Of course, the aim of the project is not only to encourage shopping at Black-owned brands just one day a month, but to help spread the word and educate the population about all of the amazing Black businesses that exist in the UK. So, use tomorrow as an opportunity to support the cause and to widen your knowledge of the UK Black economy. And, spread the word by sharing on social media with #BlackPoundDay.
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