The biggest 2025 make-up trends to wear now
As we head into another new year, you may already be itching to know what make-up looks are poised to take over. And while we already have the make-up trends from the spring 2025 runways to inform our predictions, there are so many other factors, from TikTok to trending colours. Ahead, we've rounded up what we believe will be the biggest 2025 trends across make-up, with insights from Pinterest Predicts, as well as from industry experts Alexis Androulakis and Christina Basias, a.k.a. the Lipstick Lesbians, and Eduardo Jimenez, senior make-up artist at Julien Farel Restore Salon & Spa in New York City.
Eighties inspo
Quiet luxury, what? Bold, Eighties-inspired decadence is ready for its beauty comeback. According to Pinterest, searches for purple blush are up 30 percent (the look was spotted on the 3.1 Phillip Lim runway in September), while 'new wave make-up' is up 410 percent. Don't be afraid to experiment: If purple blush feels too risky, try a glittery eye instead.
Pat McGrath Labs Mothership X Moonlit Seduction Palette
Violette FR Yeux Paint in Rêve de Dahlia
about-face Cheek Freak Blush Balm in Score
Eyeliner revival
If you've cooled down on winged liner because Gen Z cancelled it (along with ankle socks and skinny jeans) you'll be relieved to know the look is coming back. Everyone from Olivia Wilde to Tyla and, of course, Taylor Swift is wearing sharp cat-eyes as of late.
Haus Labs By Lady Gaga Clear Cut Liquid Eyeliner
Victoria Beckham Beauty Satin Kajal Eyeliner
Maybelline Tattoo Liner Ink Pen
Dark cherry lips
Looking for a new bold lip colour? Try this deeper take on classic red. On Pinterest, searches for 'dark cherry red' are up 235 percent, and 'cherry vibe' up 325 percent. Pair them with your cherry cola nails for a monochrome moment.
Rare Beauty Kind Words Lip Liner in Strong
Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Night Crimson
Clinique Almost Lipstick in Black Honey
Multidimensional eyeshadow
The Lipstick Lesbians expect a big moment for holographic shadows. "Not just duo-chrome, but trichromes, and new ways of playing with eyeshadow delivery systems and textures," they say. Chappell Roan, who never shies away from a bold make-up look, is your North Star for this trend.
Danessa Myricks Beauty Vision Flush Glow Highlighter in Femme
Half Magic Eyeshadow Singles in Blushing Lizard
E.l.f Duochrome Liquid Eyeshadow
Skinny brows
More and more celebs are stepping out with manicured brows (see Juno Temple above). Unless you're fully committed, don't do anything rash: You can get the look temporarily by putting concealer or foundation over your real brows, then drawing a faux skinny brow on top. Or try a super-graphic look, like the one from the Luar spring 2025 runway.
Kevyn Aucoin Sensual Skin Enhancer
Hourglass Arch Brow Micro Sculpting Pencil
Refy Brow Pomade
Satin skin
As for complexion, we're somewhere between velvet and glazed donut. Rather, the look of the moment will be "a mix between the two worlds, dewy and matte skin," says Jimenez. Expect "Natural, glowy skin without excessive shine."
Armani Luminous Silk Foundation
MAC Studio Fix Fluid Broad Spectrum SPF 15
Kosas Revealer Skin-Improving Foundation SPF 25
You Might Also Like
