Beyoncé models priceless yellow diamond in Tiffany & Co. campaign

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Beyoncé wears a priceless yellow diamond necklace in her debut campaign for Tiffany & Co.

Earlier this month, representatives for the luxury jewellery company announced that the superstar and her rapper husband JAY-Z have been tapped to serve as global ambassadors for the brand.

The first images from Beyoncé and Jay's latest collaboration, titled ABOUT LOVE, have been unveiled, with the main photo showing the Formation hitmaker posing in a black floor-length gown and sheer black gloves, with the Tiffany Diamond around her neck, while Jay is depicted sitting in front of Jean-Michel Basquiat's 1982 artwork Equals Pi and gazing at his wife.

"Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets," a brand representative stated. "Seen on Beyoncé throughout ABOUT LOVE, it is considered among the most important gemstone discoveries of the 19th-century."

Previously, the Tiffany Diamond was worn by Audrey Hepburn in publicity photographs for Breakfast at Tiffany's back in 1961, and by Lady Gaga at the Academy Awards in 2019. The gemstone is one of the largest yellow diamonds ever discovered.

"Beyoncé and JAY-Z are the epitome of the modern love story," praised Alexandre Arnault, executive vice president of product and communications. "As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany's values. We are honoured to have the Carters as a part of the Tiffany family."

The full ABOUT LOVE campaign will be unveiled in September.

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