The bestselling wallpaper designs of 2024: William Morris reigns
Whether pairing it with paint or zoning a room, wallpaper is a brilliant design tool to introduce colour, pattern, texture and depth to your space, and its popularity isn't waning. Wallpaperdirect has noted a 70 per cent increase in searches for wallpaper this year. A go-to for DIYers, modern wallpapers are also easy to apply and remove, making them a practical choice for renters or those who simply enjoy refreshing their interiors regularly.
'Wallpaper is art that you can cover your space in,' says Melanie Adams, global head of wallpaperdirect, who has 'observed a growing demand for classic designs, even as the colours and scales of the original designs become outdated', which in turn is inspiring a new generation of wallpaper users.
Celebrating its 25th birthday, Wallpaperdirect (which was launched in 1999 by C. Brewer & Sons) today offers a huge selection of more than 25,000 wallpapers – from Andrew Martin to Clarke & Clarke, and William Morris to Osborne & Little – dispatching hundreds of parcels every week and tens of thousands of samples each month.
So what designs have come out on top for 2024? Take a look at the top 10 below.
Pimpernel wallpaper in bayleaf / manilla
'It is no surprise to us that Pimpernel by Morris & Co. is our bestseller when you consider William Morris himself chose the swirling pattern to adorn the walls of his dining room at Kelmscott House,' says Melanie. 'It features the classic Morris style floral trellis and a strong symmetrical pattern within the leaves and is available in feminine yet robust colourways.
'As a result, the design is one that transcends the feminine and masculine style and appeals to a multitude of aesthetics as a traditional design that has been recoloured in contemporary colourways.'
Raphael wallpaper in blue
In gorgeous blue shades, this design is inspired by the trees in Central Park, and will create a calm haven in your home.
Willow Boughs wallpaper in willow / ecru
Another Morris classic. With delightfully curved willow branches, this design has been exclusively recoloured and printed on a non-woven paper.
Florencecourt wallpaper
Taking its name from the Florencecourt Yew, one of the original Yew trees within the British Isles, this wallpaper design combines surface and flexographic print techniques to add a density to the foliage of the design.
£109.60 at wallpaperdirect.com
Amelie Texture wallpaper
Prefer the pared-back look? This all-over plain design has a subtle texture, making it ideal for even the most minimalist of spaces.
White Brick wallpaper
Bring texture to your walls with this brick-effect wallpaper. It's an ideal choice for industrial-style interiors.
Pimpernel wallpaper in privet / slate
A true classic, Pimpernel makes the list again: this time, it's the same floral trellis design in an exclusive colourway (soft shades of green with blue), created exclusively on non-woven paper.
Japanese Garden wallpaper
From the Signature Arthouse wallpaper collection, this charming design depicts soaring birds flying over an enchanting Japanese treescape.
Timothy Wilman Highgrove wallpaper
A spring-like scene of peonies and roses, this traditional wallpaper design is an elegant choice.
Magnolia Grove wallpaper
In a natural beige colourway, this painterly magnolia design would look especially charming in a living room or hallway.
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