The best-selling Amazon products worth buying this Black Friday
When it comes to shopping on Amazon, it can get pretty overwhelming – especially when there are discounts, lightning deals and sales going on. You can pick up everything on Amazon after all, from household essentials to a stash of chocolate or top-brand beauty products, so it can be difficult to narrow everything down and figure out exactly what's worth putting in your basket.
But the Good Housekeeping Institute is here to make your sale shopping easier. Not only have we tried and tested hundreds of products available to purchase on Amazon, we also keep an eye on discounts and deals to find the very best savings across our product categories.
And as Amazon has already started its Black Friday sale, with some of the biggest discounts of the year, there's really no better time to shop.
The Amazon best-sellers that are actually worth investing in
iO3 Electric Toothbrushes Adults
Score: 97/100
Our top-rated electric toothbrush impressed with its intuitive design and powerful vibrations. It's currently over half price, so you can achieve sparkling results at home for less.
Foodi StaySharp Knife Block with Integrated Sharpener
Score: 97/100
If you're looking to refresh your kitchen knives, this Ninja set is a great pick. Not only will they keep their cutting edge thanks to an integrated sharpener, but with a 10-year guarantee, you'll be able to chop, slice and crush with peace of mind.
Ninja Foodi Dual Zone Air Fryer MAX
Score: 95/100
This Ninja Foodi air fryer achieved a near perfect score in our tests. Thanks to the generous drawers, it will feed a crowd quickly, and feed them well. We also loved the option to sync programmes so everything is ready to eat at the same time. While this model is often discounted during sales periods, this is the lowest price we've seen for it all year.
Steam & Go Plus Handheld Garment Steamer
Score: 90/100
If you’re frequently on the move and pressed for time, our Good Housekeeping Institute experts recommend this handheld clothes steamer. When tested, it heated up in an impressive 29 seconds and its wide head made quick work of almost all creases, across all fabrics.
Digital kitchen scales with LCD display
Score: 93/100
This great value set of kitchen scales is a best-seller and the winner of our best kitchen scales test. In our lab, they displayed an accurate weight in under 0.9 seconds. Great to have on hand for all your festive baking needs.
OpenRun
Score: 83/100
If you're a runner, chances are you've already seen someone wearing a pair of these. If you haven't, we'll let you in on a secret…these open-ear headphones are fantastic! They scored 83/100 in testing and use audio vibrations to provide the sound so you can run safely while still being aware of what's around you.
Our homes writer and keen runner, Megan Geall, swears by them and even wore them for a 100km ultramarathon! Read her review to learn more.
Vaporetto Steam Mop
Score: 96/100
For an outstanding mop steam cleaner, look no further than this Polti model. Its flexible joint helps you clean under furniture and kitchen appliances, and its long 7.5-metre flex means you won't need to keep switching plug sockets.
Halo Steam Air Fryer
Score: 95/100
A joint winner of our best air fryer tests, this Breville impressed the experts with its steam frying capabilities. Our air fried cupcakes came out perfect in just 12 minutes too.
Mini Pocket-Sized Deep Tissue
Score: 98/100
Powerful, easy to use and affordable, our expert tester was blown away by this sleek little massage gun. Perfect for easing any aches and pains after a day at work or a sweaty workout.
Good-to-Go Multicooker
Score: 83/100
With the temperatures dropping, this multicooker is a worthy addition to your kitchen arsenal. It's big enough to feed eight hungry mouths and proved reliable at slow cooking and preparing fluffy rice.
Velvetiser Starter Set
Score: 92/100
Whether you're buying it as a gift or for yourself, it's no surprise that the Velvetiser made it onto Amazon's bestsellers list. It delivers genuinely indulgent, velvety hot chocolates in two and a half minutes. What more could you wish for?
Duet Style 2-In-1 Hot Air Styler
Score: 92/100
This is the GHI's highest ever performing hair tool. Need we say more? It's an innovative wet-to-dry styler so will take your hair from sopping to smooth in half the time. It delivers sleek, shiny results without the frizz.
Quiet 2 Ear Plugs
Score: 89/100
Our senior health and wellness writer, Priyankaa Joshi, swears by them so it's no surprise that Loop's Quiet 2 Ear Plugs sell like hotcakes on Amazon. In testing, they offered noise reduction of 24dB, making them perfect for drowning out distractions while you're working or in noisy places.
Bike+
Score: 88/100
Peloton bikes are a pricey purchase but our fitness experts think they're worth the investment if you have the budget. The bike offered a beautifully smooth ride, while the library of pre-recorded and live sessions will give you plenty of options for getting fit.
Creatista Plus Coffee Machine
Score: 93/100
If you're looking to upgrade your at-home barista set-up, this pod coffee machine from Sage is a great pick. It's compatible with Nespresso pods and comes with an automatic steam wand so you can create velvety foam effortlessly.
Carb Killa (12 bars)
Score: 93/100
Boasting 20g of protein per bar, Grenade's protein snacks are a smart buy if you're frequently working out in the gym and looking to build or maintain muscle.
They have 18g of carbs too, so will give you a nice boost of energy to keep you going after a hard session. Stock up on your favourite flavour, whether that's salted caramel or lemon cheesecake!
3Q Hair Dryer
Score: 84/100
Combining a high-speed motor and ionic technology, this hair dryer is a great buy for banishing static and frizz. On test, it left our testers with a super sleek finish.
Cerastone T81276 Forged 5 Piece Pan Set
Score: 90/100
Earning fourth place in our tests for the best pan sets, the Tower Cerastone set is a fantastic, value buy. The pans' non-stick impressed in testing and our experts found them super comfortable to hold while cooking. We don't think you can be disappointed with a full pan set for just over £50 either.
Blast Portable Blender
Score: 92/100
Ninja kitchen appliances are always a fan favourite and this portable blender is no different. The blender is small, yet mighty, crushing ice and blending fruits with ease – perfect for drinking fresh, healthy smoothies on the go. Don't worry – it's leakproof too!
Eco Friendly Toilet Paper 4 Rolls
Score: 84/100
All our testers said they would buy this bamboo toilet roll again after being seriously impressed with its strength and how easily it tore along the perforated line. The company also donates to the World Land Trust to offset its carbon. Okay, so it's not the most exciting sale buy, but it is an essential.
Fabric Shaver GC026/80
Score: 88/100
No one wants bobbles ruining their clothes and this electric fabric shaver will be your best friend for quick wardrobe fixes. It quickly removed pilling across cashmere, merino wool and more in our lab and comes with a height adjustable cap for tackling delicate textiles.
Hydro Hydration Tablets
Score: 97/100
Our joint winning electrolytes were developed to keep the British sailing team hydrated during the 2008 Beijing Olympics and are full of the optimal amounts of sodium, calcium, potassium and magnesium, plus B vitamins and green tea extract. If they’re good enough for Olympians, they’re good enough for us!
CarpetXpert Deep Clean Carpet Cleaner with Built-In Stain & Spot Remover
Score: 93/100
Our joint winning carpet cleaner glides easily over carpets and was truly satisfying to use on a range of stains. Black coffee stains were no match for this cleaner with only tricky red wine stains proving difficult for its stain removing power.
Roomba Combo j9+ Self-Emptying & Auto-Fill Robot Vacuum & Mop
Score: 94/100
Picking up biscuit crumbs and cereal without a fuss, this robot vacuum is a worthwhile investment for the daily upkeep of your home. It uses 'Dirt Detective' technology to identify and clean the dirtiest rooms first and it also learns your cleaning habits so it can provide suggestions and improvements.
Superior Slow Cooker
Score: 94/100
Our winning slow cooker is a must-have for winter. With a 7.1-litre capacity, there's plenty of room for family dinners and it aced our beef stew and chicken curry tests, locking in moisture and delivering dishes with impressive flavour.
Rivelia EXAM440.55.G Fully Automatic Coffee Machine with LatteCrema
Score: 95/100
This innovative bean-to-cup coffee machine has certainly earned it's place on the best-sellers list. It's quick to preheat, and is fitted with an automatic milk frother that produced great foam for our cappuccino in just two minutes. You can even add on a cold brew upgrade set when shopping online.
1000 Series Fabric Shaver
Score: 92/100
Bobbles don't stand a chance against this fabric shaver with most garments looking as good as new after a quick pass over.
Testers loved that it was rechargeable too, offering 90 minutes of battery life per charge and a low battery indicator so you won't be caught out.
eufy X10 Pro Omni Robot Vacuum Cleaner with Mop
Score: 87/100
Testers quickly got to grips with the user-friendly app that accompanies this robot vac and appreciated the clear instructions which helped them get it set up and ready for cleaning.
It worked best on hard flooring, with its brushes trapping dirt and larger debris like biscuit crumbs and Rice Crispies. The mop was a handy add-on too which removed the worst of any spillages.
Double Stack XL Air Fryer
Score: 90/100
This innovative air fryer impressed with its space-saving, yet still large capacity design. Testers managed to cook a roast chicken in each drawer in under an hour and crisp up frozen chips so well that they were hard to fault.
When is Black Friday this year?
This year, Black Friday runs from 29 November through to Cyber Monday on 2 December. In other words, it hasn't officially kicked off, but Amazon has already kicked off its sale, with big discounts across appliances, tech, beauty and more.
In this list, we've only included GHI Approved products because just because something is reduced, it doesn't necessarily make it a great deal. But if it has our experts' seal of approval, you can be assured a product has been rigorously tested against its claims. We'll also be updating this page with our tried and tested picks throughout the sale.
So whether you're looking to upgrade your vacuum, invest in a top-quality steam iron, or finally purchase a pair of Loop earplugs, here's our edit on what's really worth it.
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