Hotels in London have a reputation for being some of the priciest in the world, but trust us when we say you don't need to settle for a basic room that costs hundreds of pounds. With new, trendy hotels popping up all the time - often with affordable room rates - you can stay in some of the coolest locations in the capital if you know where to look.
Which is where we come in. We've picked the very best hotels in London to suit all different styles and budgets - from chic and stylish hotels to lodges in a zoo...
Best hotels in London - Ace Hotel, Shoreditch
Shoreditch is the perfect London base for visitors who want to stay in the cool and quirky part of town, and Ace Hotel captures that vibe perfectly with its trendy decor and guitars in each room for guests to play. There's a great co-working space downstairs, plus a cafe you'll definitely want to visit - and the rooftop bar has an incredible view.
Room rates start from £149
Best hotels in London - The Hari, Belgravia
The Hari is one of London's "It hotels" thanks to its chic design and delicious restaurant, il Pampero. Situated just a few minutes on foot from the likes of Sloane Square and Buckingham Palace, it's the perfect place to stay if you want to do your trip in style. Make sure to pay a visit to the gorgeous garden terrace for a cocktail while you're there.
Room rates start from £246
Best hotels in London - The East London Hotel, Bethnal Green
Nowadays, you can get an affordable hotel in London without being miles and miles away from where it's all going on. Set in East London's trendy Bethnal Green neighbourhood, The East London Hotel is near to the likes of Brick Lane, Spitalfields Market and Columbia Road Flower Market. But the best part is your whole stay can be contact-free, thanks to phone check-in (you use the app as your room key) and a WhatsApp concierge service. Very modern.
Room rates start for £49
Best hotels in London - The Resident, Covent Garden
Covent Garden is the perfect base for a short trip to London, and The Resident is a traveller favourite thanks to its chic but simple design and ideal location. Plus, the company offering 2020 rooms to ICU nurses who worked on the frontline of the pandemic, which is a lovely touch.
Room rates start from £96
Best hotels in London - Leman Locke, Aldgate
These self-contained apartments are one of the more affordable accommodation options, but you'd never know it at first glance. The pastel-themed interiors are clearly designed to appeal to millennials (and we have to say, it's working), while huge windows give you a good view of the city. The on-site restaurant is well worth a visit, too.
Room rates start from £78
Best hotels in London - Lime Tree Hotel, Belgravia
This brand new hotel underwent a complete refurbishment during lockdown, but is already gaining a reputation for its brilliant new cafe and secret garden. The hotel itself is converted from two townhouses, and rooms are spacious - with a balcony, if you're lucky. For a classic "London" experience, you'd be hard-pressed to find a better hotel.
Room rates start from £150 B&B
Best hotels in London - Novotel, London Bridge
Location-wise, it doesn't get better; you're a stone's throw away from the likes of the Shard, Borough Market, Tate Morden and St Pauls Cathedral. The best thing about this hotel, though, in our opinion is the excellent bar. Nightcap, anyone?
Room rates start from £98
Best hotels in London - The Mayfair Townhouse, Mayfair
This brand-new hotel, from the people behind Cliveden House and Chewton Glen, is guaranteed to become a new hotspot when it opens any day now. According to the owners, it's "Oscar Wilde meets Alice In Wonderland", which certainly has us interested. Each room at the hotel has been thoughtfully designed, and is playful and fun - plus with added extras like his and hers toiletries and in-room cocktail kits, you'll have the most fun here.
Room rates will be released upon opening
Best hotels in London - ZSL London Zoo Lodges, Regent's Park
Yep, you read that right, you can stay overnight in an actual zoo. ZSL's lodges are located next to the lion enclosure, and each one is animal themed with its own balcony to enjoy the noises of the nearby animals. The real perk is the three after-hours tours you'll get with a host who will leave you desperate to quit your job and train in zoology. An expensive getaway, but a real unique experience.
Room rates star from £378
Best hotels in London - The Good Hotel, Royal Docks
This detention centre-style hotel is anything but basic. Located on the Thames, Good Hotel is a temporary accommodation that sailed over from Amsterdam and is full of character. Inside you'll find hip low-hanging lights, exposed pipes and comfortable chairs to relax in. The hotel employs long-term unemployed people from nearby suburbs, and excess profits go to good causes. They also work to re-use and up-cycle in all aspects of the business - hence the name.
Room rates start from £61
Best hotels in London - The Boathouse, Paddington
Ok, so this is a spenny option, but it does sleep four, so it's ideal if there's a bunch of you. Plus, it's a (whisper it) barge like you've never seen before; entirely decked out in MADE furniture, it's chic, spacious and very Instagram-worthy. There's even a rowing boat available to use if you want to explore London via canal.
Rates start from £414 per night
Best hotels in London - The Hoxton, Southwark
The Hoxton is known worldwide for its hip hotels, and the newest Southwark offering is no different. Rooms come in signature Hoxton categories – ‘Shoebox’, ‘Snug’, ‘Cosy’, ‘Roomy’ and ‘Biggy’, and all have the signature Hox edge. It's cheaper than many similar hotels, and Southwark is the perfect base for exploring nearby Borough Market, Tate Modern and the South Bank.
Room rates start from £140
Best hotels in London - Assembly Hotel, Charing Cross
If you want somewhere cool, well-located, easy and above all affordable, you won't find better than this hidden gem. Located right next to Leicester Square, it's ideal for first-time visitors to the capital, but the cherry on top (literally) is its fabulous orangery-style rooftop restaurant Bourne & Hollingsworth.
Room rates start from £109
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