The best beauty deals for Black Friday 2021

·4-min read
Photo credit: Anna Efetova - Getty Images
Photo credit: Anna Efetova - Getty Images

Black Friday is one of the biggest shopping dates of the year – and this year it'll take place on Friday 26 November 2021.

However, in recent years many shops have started offering deals from the beginning of November so now is a great time to keep your eyes peeled to see if your favourite beauty products can be snapped up with a fantastic discount.

When is Black Friday 2021?

Black Friday traditionally falls on the day after Thanksgiving, the American holiday that is celebrated on the fourth Thursday in November every year.

In 2021, this means Black Friday will take place on Friday, 26 November, although the sales are likely to begin early and last into the following week, through to Cyber Monday.

Why is it called Black Friday?

While the name's origins are somewhat unclear, many believe the term "Black Friday" comes from the idea that retailers' books will move from "red to black", as they rake in such large profits on the day.

What Black Friday beauty deals to expect in 2021?

While no-one has officially announced their Black Friday deals yet, keep your eye on this page as we'll keep it updated!

Wondering where to head to for the best deals? Worry not, Prima have got your back. Just so you know what to expect from this year, we've taken a look at the best Black Friday deals from 2020.

Notepads at the ready...


If 2020 was anything to go by, some of the beauty bargains to be had this year will come from the beloved retailer, with their sale one of the most anticipated of the whole beauty year. Last year Boots offered up to 65% off electrical toothbrushes as well as generous discounts across No7, Fenty, Benefit and more.


Amazon is definitely one to watch this Black Friday. Last year, the online giant started their sale early launching at the beginning of November and dedicated no less than ten days to Black Friday. It was it's biggest and longest event in its history and we're expecting more of the same this year.


Lookfantastic always have some great deals on beauty with lots of codes especially for students and for new subscribers. But it's Black Friday when the online retailer really takes their deals up a notch offering up to 33% off brands such as Sarah Chapman and Kerastase and last year they even up had up to 50% off Anastasia Beverley Hills palettes.


Feelunique have officially announced they are taking part in Black Friday this year saying: "Keep an eye out as we'll be dropping insane beauty savings and the best makeup savings and deals all week long. Expect deals from Morphe, ghd, Elemis, Huda and more."

Cult Beauty

Cult Beauty carries some of the best beauty brands in the business from Natasha Denona's highly rated mini eyeshadow palettes to the latest hyaluronic infused makeup from By Terry. Last year the beauty mecca gave two codes for discounts across its website and we predict the same again for 2021.

Charlotte Tilbury

Charlotte is known for having some fantastic Black Friday beauty deals and the brand had 30% of her best selling makeup in 2020. She even had a discount on her signature perfume, Scent of a Dream, and we've got our fingers crossed for more of the same this year.

Trinny London

Beauty guru Trinny Woodall's makeup range Trinny London is known for its clever and very wearable formulas, which have often attracted huge waiting lists. You can find the info on the best Trinny London products we'll be stocking up on here.

While Trinny London has yet to confirm it'll be taking part in Black Friday this year, it has for the last few years, so we're hoping for the same in 2021!

John Lewis

If you’re a John Lewis fan, you’ll be happy to know that the retailer is one of the biggest key players in the Black Friday sales. In 2020, the retailer was offering 35% off the Emma Original mattress, making it just over £340 down from £439. It also had 20% off Le Creuset products and Neom Organic candles as well as savings of more than £100 on tumble dryers.

John Lewis also price-matched its competitors in and extended its returns policy to allow shoppers to return unwanted products after lockdown.

The high street favourite usually has a wide range of deals available on everything from women's fashion to electrical appliances as well as home and garden accessories.

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

For toys, tech and general Black Friday bargains you can check out Prima's best Christmas toy guide, which combines recommendations from Amazon and John Lewis as well as our own favourite for inspiration. Keep an eye on our Prima guide on what to expect from Argos, Aldi, Marks and Spencer and Uniqlo's affordable cashmere too.

In the meantime, other retailers to keep your eye on include:

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