BBC The Apprentice airtime, candidates, aides and You’re Fired details
Popular BBC One show The Apprentice is back and 18 new hopeful entrepreneurs will be hoping to win Lord Sugar's trust and his massive £250,000 investment. Through a series of tasks, where the candidates are sure to have you shouting at the telly and questioning their decisions, one candidate, or sometimes two depending on Lord Sugar's mood, will be eliminated each week.
This year, for the first time in many series, there will be a Welsh contestant fighting it out to remain in the boardroom. There is also the spin-off show, The Apprentice: You're Fired, which airs on BBC Two meaning you can get all the latest news and gossip from the boardroom.
Here is everything you need to know about The Apprentice 2025. For the latest TV and showbiz gossip sign up to our newsletter.
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What time does The Apprentice 2025 begin?
The Apprentice starts at 9pm on BBC One on Thursday, January 30. The episode will also be available to watch on iPlayer.
Who are The Apprentice 2025 candidates?
Amber-Rose Badrudin: Owner of a convenience store, from London
Anisa Khan: Owner of a pizza company, from London
Aoibheann Walsh: Owner of a hair and beauty salon, from County Donegal
Carlo Brancati: Hair transplant consultant, from Middlesbrough
Chisola Chitambala: Owner of a virtual assistant company, from Essex
Dean Franklin: Owner of an air conditioning company, from Essex
Emma Rothwell: Owner of a online gift store, from Lancashire
Emma Street: Corporate project manager, from London
Frederick Afrifa: Motivational speaker and former athlete, from Milton Keynes
Dr. Jana Denzel: Cosmetic dentist, from London
Jonny Heaver: Owner of a tutoring company, from Kent
Jordan Dargan: Animation entrepreneur, from Dublin
Keir Shave: Owner of a telemarketing company, from Leeds
Liam Snellin: Owner of a workwear brand, from Essex
Max England: Senior account manager and former tennis player, from Surrey
Melica Moshiri: Owner of a tech recruitment company, from West Sussex
Mia Collins: Meal prep entrepreneur
Who is the Welsh contestant in The Apprentice 2025?
Nadia Suliaman is the Welsh contestant on The Apprentice 2025. She is the owner of the Knightsbridge Salon Chain and is from Swansea. Nadia boasts a clientele list of celebrity regulars.
Speaking about why she should win The Apprentice, Nadia said: "Lord Sugar should invest in my business because of my ability to turn dreams into reality. If I had listened to the world, I would never have started my own business. The business to date has proven growth even with adverse conditions such as COVID during a time when most of the high street collapsed."
Who are Lord Sugar's aides on The Apprentice?
Lord Sugar is, as always, joined by two aides. For 2025, returning to the show are Tim Campbell and Baroness Karren Brady.
Tim, who won the first series of The Apprentice in 2005, became an aide in 2022. He replaced Claude Littner and has remained as an aide ever since.
Karren Brady has been an advisor on The Apprentice since the sixth series in 2010. Away from the BBC show she is a recognisable face from the world of football, she was formerly managing director of Birmingham City and is now vice-chairman of West Ham United.
The Apprentice: You're Fired details
The Apprentice: You're Fired is the spin-off show to The Apprentice, hosted by Tom Allen. Airing straight after The Apprentice, at 10pm on BBC Two, Tom Allen meets the fired candidate and shares exclusive behind-the-scenes content.
