Baby scores major beauty campaign thanks to incredible head of hair

Francesca Specter
Yahoo Style UK deputy editor

A one-year-old baby, who went viral last year, has scored a major beauty campaign thanks to her incredible head of hair.

The adorable tot, named Chanco, has been featured in a Pantene Japan advertisement.

Her mother, Mami Kano, revealed the campaign on Chanco’s Instagram page. The post features Baby Chanco, with an oversized bow in her famous locks, pointing to a picture of herself in the paper.

In the advert, which has also been shared on the official Pantene Japan Instagram account, Chanco is pictured alongside Japanese television presenter, Sato Kondo, who is known for her natural grey locks.

“We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told PEOPLE magazine.

He continued: “We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward. And we also support her mother’s positiveness to post wonderful moments with Chanco.”

Chanco was born in December 2017 with a full head of hair, and her mane has gone from strength to strength ever since.

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