The baby carrier all A-list mums use, including Meghan Markle and Blake Lively
Safety and comfort are two all-important factors when shopping for baby gadgets, whether you're in the market for prams, cots, car seats or monitors.
One product that's proven particularly popular is the Ergobaby Omni 360 Baby Carrier, designed for keeping your little one warm, cosy and most importantly, comfortable when you're at home or out and about and want to be hands-free.
It's been a hit among celebrities too, with a slew of stars spotted wearing it, including Blake Lively, Meghan Markle, Amy Schumer and Kate Hudson.
Lively shared with fans her favourite pregnancy and motherhood products after welcoming her third child with husband Ryan Reynolds, with the baby carrier making an appearance in a sponsored post with Amazon.
It's also available to shop from John Lewis and Mamas and Papas. In fact, on Mamas and Papas and Amazon, it's currently on sale, discounted by £40, so if you're welcoming a baby soon or are looking for a gift to new parents, make sure you snap it up.
Why we rate it
It's designed with a number of features to keep your baby close, including four different positions which allow it to hold children weighing anything from 12 to 33 pounds.
Forget an aching back too, it boasts a wide wraparound waistband for lumbar support and is made to cater to your baby's hip development.
Best of all, it also offers a forward or backward facing option and is ready for a newborn, with no need for an extra insert.
The cushioned, crossable shoulder straps will also come in handy at making both you and the baby feel secure and safe.
What the reviews say
On the John Lewis website, there are over 350 reviews, 280 of which are five-star ratings. Here's what some happy new parents had to say:
"Easy to adjust the waistband and straps, we swap the carrier between us with ease and is comfortable for both of us, Baby comfy and secure. Quality and the padding is great."
"Thought I'd review to say how great this carrier has been for both me (uk size 24) and my husband (28/30 inch waist). I actually tried this on in store (with a doll) before buying it online and it even fit me whilst pregnant. I'm so impressed by how easy this is to adjust for both of us and how comfy it seems to be for my daughter. She loves it and so do we."
"I have used this carrier with both of my children and would say it's an essential piece of baby equipment. The mesh fabric is robust and breathable - it still looks like new several years later. This is the best structured carrier available in my opinion. My babies have been comfortable and supported - as has my back!"
"This is the best carrier ever..easy to put wear..comfy and takes the baby's weight off so well!!! Would definitly [sic] recommend this!"
"Great to use for both my husband and I. Easy to put on, take off and change positions."
Buy it now: Ergobaby Omni 360 Baby Carrier | £164.90 from John Lewis
£164.90 at John Lewis £124.90
£164.90 at Mamas & Papas £124.90 £164.90 at Amazon