Ashley Graham's New Swimwear Ads Are Unretouched

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  • Ashley Graham
    Ashley Graham
    American plus-size model
Photo credit: Swimsuits For All
Photo credit: Swimsuits For All

From ELLE

Ashley Graham just launched her Summer 2018 swimwear collection for Swimsuits For All, a size-inclusive retailer. But instead of promoting the new line with just any old images, the model has used untouched paparazzi images of herself in a campaign called "Power of Paparazzi."

"When shooting this campaign in Miami, the paparazzi began following us and taking pictures," Graham told InStyle.com. "Looking at their photos sparked an idea, ‘Why not use their photos as the campaign images?' These raw and unedited images would remind women that they are 'flawless' in their own right and that they already have the perfect beach body!”

"Of course it's daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it's changing people's lives,” Graham said.

Inspired by 1920s Art Deco styles, the nine-piece collection features everything from a black one-piece with criss-cross straps in the front to a bikini with gold-beaded embellishments.

Graham's new swimwear collection, which is available now on swimsuitsforall.com, comes in sizes 4 to 22 and ranges in price from $102-120.

Photo credit: Swimsuits For All
Photo credit: Swimsuits For All

SHOP NOW Whoopee Bikini, ASHLEY GRAHAM X SWIMSUITS FOR ALL, $120

Photo credit: Swimsuits For All
Photo credit: Swimsuits For All

SHOP NOW Dolled-Up Swimsuit, ASHLEY GRAHAM X SWIMSUITS FOR ALL, $120

Photo credit: Swimsuits For All
Photo credit: Swimsuits For All

SHOP NOW Flapper Swimsuit, ASHLEY GRAHAM X SWIMSUITS FOR ALL, $120

Photo credit: Swimsuits For All
Photo credit: Swimsuits For All


SHOP NOW Roaring Swimsuit, ASHLEY GRAHAM X SWIMSUITS FOR ALL, $120

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