Ashish Fall 2025: Sequins and Strikes for Breakfast
Glittery eye makeup smeared, hair askew — and tied to a balloon or two — and glitzy party regalia rumpled, revealing underpinnings: For his fall 2025 show, designer Ashish Gupta reframed the humbling post-party shamble home as a moment of empowerment, and of protest.
Given a 9 a.m. slot on the last day of London Fashion Week, Gupta said that the idea came when he was devising how to get guests excited to eat sequins for breakfast.
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“Then I thought, actually, a walk of shame is a nice way to contextualize and frame that — but I feel like a walk of shame in the best possible, empowering way, is a metaphor for bigger things,” he explained post-show.
Classically Ashish eveningwear coated in psychedelic sequins and fluttering paillettes, like a ruby red floor-length dress and golden separates, razzled and dazzled. But they were tempered by more wearable, but still blinged-out, pieces dotted with sassy, social activism slogans inspired by artists Linder Sterling and Sands Murray Wassink.
“I just wanted to say that now, with everything that’s been happening, it’s more than ever important to be visible, to be seen, to keep our spaces and to not be defeated by sh-t,” he continued.
While handmade, folksy knitwear was a charming critique of fashion’s harmful manufacturing practices, it was the so-bad-they’re-good oversized sequined tees that screamed “Not in the mood” and “Wow what a sh-t show” that stole the show. They’ll likely be a hit with the indie sleaze-obsessed Gen-Z crowd, who probably have Lindsay Lohan’s 2010 “Same old chic” Ashish moment saved on their Pinterest boards or reblogged on Tumblr.
Launch Gallery: Ashish Fall 2025 Ready-to-Wear Collection
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