Make-up artist Violette just launched the coolest products

Jessica Matlin
·2-min read
Photo credit: Violete Serrat
Photo credit: Violete Serrat

Between her Instagram, @violette_fr, and super-popular YouTube channel, French-born, Brooklyn-based makeup artist Violette Serrat has amassed a loyal following with her chic, never too try-hard aesthetic with an artsy bent. A deep red lip, a sprinkling of glitter — she makes them all seem as effortlessly chic as a Breton top. Now, after nearly a decade working for other companies — she’s been the International Makeup Designer for Dior Beauty and Global Beauty Director for Estée Lauder — Serrat finally has her own brand, Violette_Fr, named after her Instagram account, launching today.

“I want to redefine beauty as a whole,” says Serrat, which is why the line expands beyond make-up, extending to skincare, hair care, even fragrance. Still, the 11-piece collection is tightly edited.

When it comes to make-up, Serrat created only one lip product: Petal Bouche, inspired by a black-red rose in the Jardins de Bagatelle in Paris, where peacocks roam freely. The lipstick “is the deepest, but most vibrant red,” Serrat tells “It has the right balance of red and yellow undertones. Nature is the most amazing artist,” she says.

An easy way to wear this black-red lip for spring: Apply a bit more in the corners of your lips, and less in the centre, giving it a rose-petal effect, says Violette.

The artist also took another Instagram favourite, highlighter, and made it more dewy, less blingy. Thanks to “mirror pigments,” she says, “Baum Shine looks like your skin on its healthiest, most glorious day.”

About the skin: Serrat introduces a product called Boum-Boum Milk, a moisturiser you can “apply on the go,” she says. Think of it like a souped-up face mist. “You don’t even need to use your hands to apply it.” Ultra-lightweight, it works best to mist it on from afar. Serrat also likes to massage it into the skin.

As for the fragrance, Avec Amour is an oil perfume that can easily be thrown in even the smallest mini bags — the scent is musky and soft.

Also in the line: liquid eye paints and a travel-friendly dry shampoo that comes in a cute twist-up brush.

Photo credit: Violette_FR
Photo credit: Violette_FR

If it’s the French Girl thing you’re after this year, Serrat’s collection will help get you started: Pair the lip, highlighter, and fragrance with “healthy, messy hair, simple denim, a white voila!”

The entire line is available now on SHOP NOW

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