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This isn’t just a new product launch – it’s an entire new brand label. MASQD is here to jazz up your brow, brush and nail game with a whole range of beauty tools. From blenders to brushes, the range boasts everything you need to apply your make-up and nail your manis and pedis at home. Available in Boots.

April's top new beauty buys

A brand new beauty tool range, a serum with a 16,000+ waiting list, a celebratory Birchbox and a delectable new scent from Jo Malone: There are some fantastic new beauty buys to snap up this April.

Everyone’s favourite hair styling range, ghd, has upped the ante once again with a limited edition pair of straighteners and dryers. Meanwhile Elemis has expanded its Dynamic Resurfacing range to include new facial pads – perfect to pack if you’re off on a spring getaway.

Jurlique’s reminding us all its time we cracked out the SPF with a moisturising lotion that will protect your skin from the sun’s harmful rays and Birchbox is celebrating 25 years of Cath Kidston with a very special beauty box this month.

Fans of Boots’ No7 range will no doubt already know of the brand’s latest drop; a supercharged serum that promises really fast, anti-ageing results. And, at only £38, it’s something of a steal compared to the price of other serums.

But most excitingly is MASQD: a brand new beauty tool range, exclusive to Boots. It’s not only affordable, but includes literally everything you need to sculpt, shape, blend and file your face/nails/brows.

Get ready to make a dent in your bank balance with this month’s top new beauty buys.

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