The Apprentice 2025: Start date, line-up with Welsh entrepreneur and Alan Sugar’s major change to series

Man with people behind him
-Credit:BBC/Naked/Ray Burmiston/Rufina Breskin


Popular BBC One show The Apprentice is back, which will be great news for many fans of The Traitors looking to fill the void after the final, and Lord Sugar, Karen Brady and Tim Campbell are all returning to the boardroom. 18 new hopeful entrepreneurs will be hoping to win Lord Sugar's trust and his massive £250,000 investment.

This year, for the first time in many series, there will be a Welsh contestant fighting it out to remain in the boardroom. Lord Sugar, who made his money from technology and football, has also promised there will be a major change this series.

Here is everything you need to know about The Apprentice 2025. For the latest TV and showbiz gossip sign up to our newsletter.

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When does The Apprentice 2025 begin?

The Apprentice kicks off at 9pm on BBC One on Thursday, January 30. The episode will also be available to watch on iPlayer.

Who is in The Apprentice 2025 line-up?

Amber-Rose Badrudin: Owner of a convenience store, from London

Anisa Khan: Owner of a pizza company, from London

Aoibheann Walsh: Owner of a hair and beauty salon, from County Donegal

Carlo Brancati: Hair transplant consultant, from Middlesbrough

Chisola Chitambala: Owner of a virtual assistant company, from Essex

Dean Franklin: Owner of an air conditioning company, from Essex

Emma Rothwell: Owner of a online gift store, from Lancashire

Emma Street: Corporate project manager, from London

Frederick Afrifa: Motivational speaker and former athlete, from Milton Keynes

Dr. Jana Denzel: Cosmetic dentist, from London

Jonny Heaver: Owner of a tutoring company, from Kent

Jordan Dargan: Animation entrepreneur, from Dublin

Keir Shave: Owner of a telemarketing company, from Leeds

Liam Snellin: Owner of a workwear brand, from Essex

Max England: Senior account manager and former tennis player, from Surrey

Melica Moshiri: Owner of a tech recruitment company, from West Sussex

Mia Collins: Meal prep entrepreneur

Who is the Welsh contestant in The Apprentice 2025?

Woman standing in yellow dress in front of London skyline with her hands on her hips
Nadia Suliaman is the Welsh contestant on The Apprentice -Credit:BBC/Naked/Ray Burmiston

Nadia Suliaman is the Welsh contestant on The Apprentice 2025. She is the owner of the Knightsbridge Salon Chain and is from Swansea. Nadia boasts a clientele list of celebrity regulars.

Speaking about why she should win The Apprentice, Nadia said: "Lord Sugar should invest in my business because of my ability to turn dreams into reality. If I had listened to the world, I would never have started my own business. The business to date has proven growth even with adverse conditions such as COVID during a time when most of the high street collapsed."

What is the major change to The Apprentice 2025?

This time, for the first time ever, the teams would not be divided into girls and boys for the first few challenges. Instead the teams will be mixed.

Speaking about the new format, Lord Sugar said: "We’ve split them into sexes in the past purely to help the audience get to know the candidates quickly, it just felt like an easy thing to do. This year, we decided to mix it up from the outset.

"It’s quite a refreshing addition to the first episode, and it’s interesting to see how they handle being a mixed team because it’s not what they necessarily expected from the start."