And The Place In The UK That Uses The Most Fake Tan Is… Not Essex

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Do you love or hate fake tan? [Photo: Pinterest]

We’re all been guilty of slapping on a little fake tan at some point or another – after all we do live in a country that’s severley lacking in sunshine. But it seems like Scousers use more of it than the rest of us.

Liverpool has been revealed as the tan-tastic capital of the UK, beating the likes of Essex (famous for its love of fake tan) to claim the top spot. Famous fake tan fans from the West coast city include Coleen Rooney and Alex Gerrard.

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Coleen’s known for her love of fake tanning. [Photo: Rex]

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Liverpuddlian Alex Gerrard rarely steps out without a fake tan. [Photo: Rex]

The TOWIE girls of Basildon did come second, however, in the poll conducted by Superdrug. The third place where the most fake tan is sold is Manchester, followed by Birmingham and Glasgow – marking the top five cities where ladies (and gents on occasion) love have a year-round bronzed look.

The survey also looked at the five cities that use the least fake tan and aren’t fans of the you’ve been tangoed look. It seems like Devonshire lasses and university students who live in Exeter are the least inclined to tan themselves up, followed by those from Bristol, Brighton, London and Cardiff – where fashion-forward celebs such as Lily Cole and Nicola Roberts are proud to be pale, and work the look effortlessly.

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In London, women are less likely to coat themselves in fake tan. [Photo: Rex]

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Alexa Chung is another celeb who pulls off the pale and interesting look with ease. [Photo: Rex]

Fake tan is a big seller in the UK with Superdrug along selling over a million bottles of the stuff a year. People aged between 25 and 34 spend the most on it – so it’s definitely not just a student craze.

“It’s fascinating to see a dramatic difference in sales across various cities in the UK,” says Megan Potter, Head of Beauty at Superdrug.

“Liverpool ladies are renowned for their glam style and always look red carpet ready wherever they go. We’ve also seen a significant growth in sales of bronzing in the Essex area with programmes such as ‘The Only Way is Essex’ fuelling the appetite for a perma-tan.”

Are you a fake tan fanatic? Let us know whether you love it or hate by tweeting @YahooStyleUK.

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