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Secret Sale: This week's best deals on Amazon devices — save 50 percent on an Echo Show

Nicole Lee
·Senior Editor
·12-min read

We may receive commission from purchases made via links on this page. Pricing and availability are subject to change.

Amazon streaming stick and smart display next to each other on a swirly pink background.
Is there an Echo in here? Yep, and a rock-bottom-priced Fire Stick, too! (Photo: Amazon)

Did you know Amazon has a hidden section devoted to secret sales on its own devices? It's true!

On any given day, the retail giant adds and removes sales from this secret hub on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and the savings are great! If you’re looking to build out a smart home or just want to read mountains of e-books on one device, you need to know about this page.

And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).

Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here.

Save 34 percent: Amazon Fire TV 55-inch Omni Series

A large TV.
Alexa voice control, access to your fave streaming services and a free Sling TV membership — that's what we call Omni-potence! (Photo: Amazon)

The Amazon Fire Omni Series TV comes with built-in Fire TV, which lets you connect to your go-to streaming services like Netflix, Prime Video, Disney+ and more. With the included Fire TV Alexa Voice Control, you can even go hands-free and control your entertainment with just the sound of your voice. The entire Fire TV line is for sale, but the biggest discount is for the 55-inch model. It’s currently on sale for $370, a whopping 34 percent off the original $560.

“This TV is amazing!” said one shopper. “First time for me stepping out from Sony or Samsung. I'm blown away by thisTV's picture. The setup was easy... I'm still learning about Alexa, but it picks up my voice really well and from a distance... Love this TV!!!”

$370 $560 at Amazon

Save 25 percent: Insignia 50-inch Class F30 Series 4K LED TV

A large TV.
At just $300, you don't want to give this deal the side-eye. (Photo: Amazon)

The price of this TV is surprisingly low, but the wow factor is high! The Insignia 4K TV has a crisp picture, vivid colors and top-notch audio.

"I always wait to review a product for several weeks to make sure I really know what I'm reviewing," said one five-star review. "This TV is the best purchase I've made lately. The price is good and the features are too. I hooked it to my Amazon account with no problems, setup was simple and straightforward. Picture and functionality is great, and for the money it may be the best purchase I've made so far. I recommend this TV to anyone looking to modernize their home entertainment.... Bottom line is this is a great value for the money so far, knock on screen.:-)"

$300 $400 at Amazon

Save 24 percent: Amazon Fire TV Stick 4K

Amazon Fire TV Stick 4K
Time to get on the Stick. This one. At this incredible price. (Photo: Amazon)

At a mere $38, the Fire TV Stick 4K is the perfect gift-to-self, offering thousands of movies and TV episodes from services like Netflix, Prime Video, Disney+ or Peacock. Plus, it will play music, podcasts or audiobooks. It also elevates the quality of your viewing experience, with an extremely clear picture,and provides home theater–level audio. And get this: Right now, you'll get a free two-week subscription to Sling TV with the device, so you can enjoy even more shows and movies (see banner at the top of the product page).

Many folks love the Fire TV Stick 4K because of its Alexa Voice Remote, which allows you to search, launch shows and control other smart-home devices sans remote. One reviewer, who owns three Fire TV Sticks, including one in their travel trailer, says it’s “opened up a world of possibilities for what to watch.”

$38 $50 at Amazon

Save 38 percent: Amazon Fire TV Stick HD

An Amazon Fire TV Stick HD streaming stick in front of a blue hexagon background.
149,000 five-star reviews can't be wrong. (Photo: Amazon)

One of the best deals on the market right now is the Amazon Fire TV Stick that can stream in full HD. It’s currently $25 (down from $40) — nearly 40 percent off! And this item is also eligible for the free 14-day Sling TV free trial! That way you can cut the cord and be free from those pesky cable or satellite contracts. “This Fire Stick is awesome!” said one happy shopper. “I'm a senior on a tight budget. I recently moved and hauled my two big-screen TVs that have been sitting for over a year because I could not find a reasonably priced cable service for the amount of TV I watch. Yet I've missed watching TV, and window antennas are no help in the rural area I live in. I get aggravated when I have to watch a movie on my laptop or tablet while there are two TVs sitting there."

$25 $40 at Amazon

Save 36 percent: Eero 6 dual-band mesh Wi-Fi 6 router

Amazon Eero wifi router
Say goodbye to dead Wi-Fi zones with the Eero! (Photo: Amazon)

Want to bump up the Wi-Fi in your home? Now's a great time to nab Amazon's Eero 6 dual-band mesh Wi-Fi 6 router for just $83 (down from $129). It reaches up to 1,500 square feet at a speed of 900 Mbps, which means no more dropped streaming videos or video conferences.

This router is solid, shoppers say. And it can support more gadgets than you're ever likely to have connected at one time — up to 75 devices at once. It's easy to set up and to add to, and support is available seven days a week.

"Someone randomly mentioned Eero to me, and I thought it was worth a shot," a shopper revealed. "It took me about 45 minutes to install and find the best locations. After installation...my Internet is blazing fast. My only regret is that I didn't buy this years ago."

$83 $129 at Amazon

Save 42 percent: Fire TV Cube

Amazon Fire TV Cube
Every once in a while, it's smart to think inside the box. (Photo: Amazon)

Dream of controlling your TV using just your voice? Amazon's Fire TV Cube can make that dream a reality. It's the only Fire TV device that supports hands-free Alexa commands. It's like an Amazon Echo for your television, with eight microphones at the ready. It can stream from almost any streaming service: and even supports games and other apps. Right now it's an impressive 42 percent off right now, and it, too, will get you a free two-week subscription to Sling TV.

One five-star fan reports: "Best Fire TV product I've had so far, and I think I've had them all. Super easy to set up... The streaming is working great, no issues at all, and we watch YouTubeTV/ Netflix/ Showtime/ Hulu/YouTube a lot. It's a nice benefit to have Alexa integrated into the Cube, too, asking her to queue up a show via voice or just check the weather."

A traditional Fire TV remote and an ethernet adapter are included, but you'll need an HDMI cable. If you don't have a spare one hanging around, consider nabbing this five-foot HDMI cable for just $5.

$70 $120 at Amazon

Save 47 percent: Amazon Echo Show 5 (2nd generation)

Amazon Echo Show 5 smart display with a video chat on the screen
Sure, you're glad Maya has left town...but you'd still like to chat with her once in a while, no? (Photo: Amazon)

The second-generation Echo Show 5, which has more than 36,000 five-star reviews, can control smart-home components like lights, security cameras and thermostats — and works with voice commands via Alexa. You'll also have access to an impressive array of TV shows, podcasts, audiobooks and radio stations, plus weather reports, step-by-step recipes, to-do lists and calendars.

You can video-call friends or family members who also have an Echo or Alexa device simply by saying, “Alexa, call Dad.” If you have multiple devices around the house, you can use them to call your crew to the dinner table.

“This Echo Show 5 is actually pretty awesome,” said one five-star review. “Music quality is great and WAY better than the Echo Dots (compared to Gen 3 and Gen 4). Live view from my phone's Alexa app doubles this as an indoor security monitoring device (although no motion detection). I like how it notifies you when someone (with account access) is live-viewing and you also have the tangible plastic sliding cover that covers the camera for privacy (colored white so you can easily see when the slide is covering the camera). Overall it's an awesome product and I would definitely pay full price for one when if I decide to get another."

$45 $85 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

Looking for more great Amazon deals? Check these out:

TV deals:

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