Amazon's debut skincare brand lands - with prices starting from £8

Amazon have launched its first skincare brand Belei. [Photo: Amazon]

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Amazon may be your go to place for new technology and miscellaneous everyday items, but what about skincare?

Today the retailer has released its first own-brand skincare brand Belei - and it’s well worth a browse.

Having launched in the US earlier this year, the UK can finally get their hands on the luxury-looking (yet affordable) skincare line, which is made up of 19 products.

READ MORE: This best-selling anti-ageing cream is currently half price

From a 24-hour moisturiser for sensitive skin to a brightening, vitamin booster serum, softening eye cream and cleansing charcoal mask, it covers almost every step of the average skincare routine.

The products, all made in Switzerland, also feature ‘trendy’ ingredients, including peptides, hyaluronic acid, vitamin E and charcoal - all of which help to fight dehydration, dullness and appearance of ageing.

Belei is made up of 19 products. [Photo: Amazon]

“Belei offers a simple approach to skincare with products built around key ingredients with prove effectiveness. Always dermatologically tested, our products are developed to deliver results. Nothing less, nothing more” reads the description on the website.

It’s an affordable range that rivals the likes of cult skincare brand The Ordinary: a gentle cleansing milk and refreshing toner water will cost you £8, while an eye cream is £18.

At the higher end of the spectrum there is the Belei Vitamin Booster Serum (£20) that tightens and protect against premature skin ageing and Dark Circle Softening Eye Cream (£18).

The brand have also catered to different skin types, creating products are suitable for normal skin, sensitive and ultra sensitive.

Shop our top picks

Belei Vitamin Booster Serum, 30 ml | £20

Belei Ultra Sensitive Gentle Cleansing Milk, 200 ml | £8

Belei Dark Circle Softening Eye Cream, 15 ml | £18

Belei Gentle Cleansing Milk for Normal Skin, 200 ml | £8

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