When most women go into labour, they barely have time to pack a spare pair of knickers before dashing off to the maternity ward.
But when Amanda Holden arrived at hospital to give birth to her eldest daughter, Alexa, she wore makeup and a full set of false lashes.
What’s more, the 48-year-old – who also has another daughter Holly, 7, with husband Chris Hughes – even requested to wear a pair of stiletto heels.
She opened up about her “full glam” birthing style in conversation with co-presenter Jamie Theakston on her Heart Radio Breakfast Show.
Holden – who also presents Britain’s Got Talent’ – explained that she had a planned C-section due to a pregnancy complication due to placenta previa, which meant she couldn’t give birth naturally.
“I had to have a C-section so I did full glam,” she said.
“I had lip gloss, I did a lash. I literally said, ‘Can I wear my [stilettos]?’ And they went, ‘No way, you have to take your shoes off.’”
While we can’t imagine why anyone would want to give birth in a pair of heels, Amanda isn’t the first mother to go big with her delivery room glamour.
In October last year, a social media influencer used the birth of her first child as a time to promote her range of false eyelashes.
Lilly Ghalichi Mir announced that she had welcomed a baby girl via Instagram and, alongside a debut photograph of her daughter, revealed that she gave birth wearing her own-brand Lilly Lashes.
The royal has appeared on the steps of London’s Lindo Wing after each of the births of her three children – and every time she looks photo-ready with a blow-dry and full make-up.
But some have argued this piles on the pressure for other new mums to look pristine after they have given birth, at a time when they have bigger things to focus on.