How Aldi shoppers can get four years' worth of groceries from 'UK's cheapest supermarket'
January can be a difficult time financially for many people. You may have splurged on Christmas presents or bought a few too many rounds at the work festive do and are now paying for it by scrimping for the next 31 days.
The cost of living crisis adds an extra money burden onto people and this can bleed into what you're prepared to fork out for your daily or weekly shop.
It might be music to shoppers' ears, then, that a leading supermarket was recently crowned the UK's cheapest. Consumer watchdog Which? conducts a monthly comparison of prices across eight major supermarkets to help shoppers get the best value.
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Out of major retailers including Asda, Tesco and Sainsbury's, Aldi took the title once again. Last year, the German budget chain took the crown for all 12 months, making it the cheapest overall. This marks the fourth consecutive year that Aldi has been named the most affordable supermarket in the UK.
“This recognition continues Aldi’s remarkable track record of delivering savings to our customers and we’re delighted to have consistently offered top-quality products at the lowest prices across the country," said Julie Ashfield, Managing Director of Buying at Aldi.
To celebrate the achievement, Aldi is giving away a whopping £20,000 to one lucky shopper - equivalent to four years' worth of shopping.
Ashfield went on: "With shoppers expected to spend £5,000 on average a year on their grocery shopping, our huge giveaway gives one lucky winner the chance to save on their Aldi shop for up to four years."
Wondering who the competition is open to and how to apply?
Applicants must be 18 years of age or older.
Applicants must send an email to aldicheapestsupermarket@clarioncomms.co.uk with their full name, age and postal address.
Entries can be submitted from January 6 until January 20, 2025.
All entries received after midnight on January 20, 2025 will be automatically disqualified
One winner will be randomly selected from all valid entries and will be contacted within 10 days of the competition’s closing date via a direct email, using the contact details provided
The winner will be selected by random draw performed by a computer process on January 21, 2025
Prize:
The winner will receive £20,000 worth of Aldi vouchers (split into 20 x £1,000 vouchers). The prize is applicable in-store only and can be used on all goods excluding lottery and other gift cards.
The winner will be contacted by email / via the contact details provided no later than January 30, 2025 and they will be asked to confirm a UK address for delivery of the prize.
If the winner cannot be contacted or is not available or has not claimed their prize within three days, the prize will be offered to the next eligible entrant selected from the valid entries received before the closing date.
The prize is non-refundable, non-changeable and no cash alternative will be given.
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