You can get Aldi Christmas veg for 15p if you buy on key dates
Supermarket Aldi has announced it will slash prices on its festive veg staples to 15p as part of its Christmas Super Six promotion, available in stores from December 19. Which? recently named Aldi the best place to shop for Christmas dinner essentials, with 85% of those surveyed endorsing the supermarket's value and quality.
Shoppers will be able to buy a selection of Aldi's fresh British-sourced veg including White Potatoes (15p, 2kg), Carrots (15p, 1kg), Parsnips (15p, 500g), Red and White Cabbages (15p each), Brussels Sprouts (15p, 500g) and Broccoli (15p each).
Aldi partners with British growers and uses fixed-cost pricing to ensure they receive a fair price, no matter the season. This commitment allows Aldi to offer shoppers savings without compromising on fairness.
Aldi’s Festive Super Six Promotion is available in stores between 19-24 December, while stocks last.
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Aldi's story begins when Anna Albrecht, the mother of Karl and Theo Albrecht, opened a small grocery store in Essen, Germany. The store prioritized low prices and quality products. After World War II, Anna's sons, Karl and Theo Albrecht, took over the family business. They focused on offering essential goods at low prices, catering to post-war Germany's economic challenges. Their strategy was to keep costs low by limiting the range of products and focusing on high-turnover items.
By the late 1940s, the Albrecht brothers had expanded to over a dozen stores in Germany. The brothers formally branded their business as Aldi in 1962, short for "Albrecht-Diskont" (Albrecht Discount). A disagreement between Karl and Theo about selling cigarettes led to the company's division: Aldi Nord (North): Operated by Theo Albrecht. Aldi Süd (South): Managed by Karl Albrecht.
Aldi Nord and Aldi Süd began international expansion in the 1970s Aldi Nord entered countries like the Netherlands, Belgium, and Denmark. Aldi Süd expanded to Austria, the UK, Ireland, and the US.
