Affordable 'quiet luxury' brands you need to know about
From fashion to interiors, quiet luxury first came to popularity in 2023. Rather than being part of a distinctive trend or fad, it's a look that focuses on understated, yet high-quality, elegant design: think investment pieces that last a lifetime, neutral colours and pared-back silhouettes.
It also couldn't be more popular at the moment. Google searches for 'quiet luxury' show a year-on-year increase of 1,971 per cent, while 'quiet luxury style' is up a huge 2,000 per cent.
'Last year, we saw interior trends swerve away from greiges, as people began to look for something different to elevate their homes. One of the trends that emerged and looks set to be one of the most popular for 2024 is the quiet luxury look,' says Farah Arshad, head of product at Dusk.
'The quiet luxury look aims to achieve a calm, cosy and tranquil feel focused on using subtlety and harmony in design to promote feelings of relaxation and balance. At the core of this trend is also a focus on quality and luxury – from the materials and textures in your interior to the design of your furniture.'
Subtlety is crucial to this trend, notes Farah, so rather than rushing out to buy and try everything, instead, focus on a few core pieces that will transform your room's ambience.
Importantly, despite its name, adding a touch of quiet luxury to your interior doesn't have to be expensive, nor do you have to seek out luxury brands. Instead, choosing high quality staple pieces and design classics from trusted, accessible (and not to mention, affordable) retailers, makes quiet luxury a breeze.
Keep reading to discover our favourite, purse-friendly quiet luxury homeware brands...
The White Company
Understated, timeless and high quality, The White Company really does tick all the boxes when it comes to quiet luxury.
The brand is all about making the most of life's simple pleasures. 'Think timeless style, not fast fashion, quality, not quantity, and attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service,' says founder Chrissie Rucker OBE.
From crisp white bed sheets made from 600-thread-count Egyptian cotton to classic bone china plates, The White Company is who we think of when we want homeware that is simple, elegant, and well-made enough to stand the test of time.
Pictured: Lyra Throw and Cushions, The White Company
H&M Home
If you're looking for homeware and furniture that seamlessly blends contemporary and minimalist design, then H&M Home is the brand for you.
A large proportion of H&M's collection sits within a neutral, or pared-back colour palette, making it easy to mix and match, and aligning perfectly with the quiet luxury aesthetic.
H&M's use of natural materials also lends itself to the look, with plenty of wood, stoneware and linen to be found. Better still, with a core range covering everything from lighting to furniture, you have plenty of options to get creative with.
Pictured: Marble Serving Bowl in Grey, H&M Home
Marks & Spencer
A reliable high street retailer with a reputation for high quality (and fairly priced) goods, M&S have interior options that rival those with much higher price tags.
For the quiet luxury look, there's pure cotton bedding to upgrade your bedroom, durable ceramic mugs from Denby, textiles from Fired Earth, super plush towels, and so much more. Everything is designed to last and doesn't rely on passing trends, focusing instead on timelessness.
If all of that doesn't convince you, it's worth noting that all furniture also comes with a 10-year guarantee – designs worth investing in, we think.
Image: Wave ottoman bed, Marks & Spencer
Dusk
With a company motto of 'delivering luxury for less', it's perhaps no surprise that Dusk are one of our firm favourites when it comes to affordable quiet luxury.
There's a wide range of high quality contemporary furniture, spanning everything from sofas to dining tables. Each piece is designed to fit into elegant interiors with neutral colour palettes.
However, it's Dusk's soft furnishings where things get really luxe. 400-thread-count Egyptian cotton sheets, down duvets and opulent bedspreads will help you create a five-star hotel feel at home.
Pictured: Bed frame and bedding, Dusk
John Lewis
John Lewis' modern collection offers timeless pieces designed in-house to give you a touch of quiet luxury without the hefty price tag. Think contemporary shapes crafted from beautiful natural materials, and a calming, soothing and restorative colour palette.
With seasonal drops – from sofas to armchairs and side tables to lighting – modern living gets a luxurious twist, and it all feels very effortless.
Aside from its core range, the popular department store has an impressive catalogue of brands (Bronte by Moon, Anglepoise, Portmeirion) to help you curate a timeless look.
And don’t forget, you can stock up on everyday basics with the John Lewis ANYDAY range. For the quiet luxury look, think white, natural and grey soft furnishings and accessories, from towels to bedding and stoneware plates, all on a budget.
Pictured: Wiggle table lamp, John Lewis
Layered Lounge
The range at Layered Lounge is based on traditional craftsmanship and showcases a love of timeless design, natural materials and simple colour palettes – just what you need to create a calm, understated space.
We particularly like the expansive range of home decor, from elegant candle holders to versatile vases, and textured, abstract wall art.
Layered Lounge's offering is so cohesive that it'd be easy to mix and match products, which is ideal if you're not quite sure where to get started.
Pictured: Living room accessories, Layered Lounge
Zara Home
Contemporary silhouettes and a minimalist colour palette makes the collection from Zara Home feel like luxury without the cost of luxury.
Textural detail is used to add interest, as are shapes, but nothing feels too trend-led, and rather more effortlessly cool. Then there's the quality of the materials used – linen, cotton, solid wood and marble. The result is homeware that's usually synonymous with a hefty price tag.
For interior aficionados, Zara's recent collaboration with celebrated designer, Vincent Van Duysen, offers high-end furniture at more affordable prices. What's not to like?
Pictured: Aged ceramic table lamp, Zara Home
French Connection Home
For luxe interiors with distinct visual focal points, French Connection's homeware range has just what you need. There are tufted cushions, woven stools, vintage-inspired rugs and velvet pouffes.
If you want to achieve quiet luxury but don't want to give up an eclectic feel, then the subtle addition of a few of these homeware pieces is sure to inject some added interest.
Importantly, it all suggests a touch of personal curation, rather than being trend-led. This is what makes it a perfect fit for 'quiet luxury homes' with personality.
Pictured: Large recycled spiced ginger rug, French Connection Home
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