Adrian Appiolaza (Sort Of) Stars in Moschino's Fall 2024 Campaign

On Wednesday, Moschino released its latest campaign — Adrian Appiolaza's first since taking over the Italian fashion house.

Entitled "Collezione 0," it captures the designer's first collection, debuted on the runway back in February for Fall 2024. Throughout the campaign, models can be seen posing in various locations across Milan, "enjoying the energy and beauty" of the city, according to a press release. Not only do the new images (photographed by Willy Vanderperre and styled by Alastair McKimm) highlight Appiolaza's Moschino debut, they also feature the designer in a very subtle yet eye-catching and fun way.

While one model stands in front of a local market wearing a trench coat and the fan-favorite baguette-filled paper bag clutch from the autumnal collection, Appiolaza can be seen in the background in his signature micro beanie, filling his own shopping bag with assorted fruits and vegetables. In another image, a model (Farah Nieuwburg, who also walked the February runway) dons an oversized white T-shirt and red ruffled maxi skirt while scanning vinyls in the "Heavy Metal" section of a record store — while the 51-year-old creative director is seen in the back, wearing the same light wash denim pants and graphic tee as before.

The photos are meant to show each moment "not being more important than the other," and instead "realizing that, within each day, we can all find a moment we love," the brand wrote, in the release. The only thing missing from the joy-filled campaign is Appiolaza's beloved French bulldog, Nena, who made an appearance on the runway last season.

Keep scrolling to see more images from Moschino's Fall 2024 campaign.

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