You can now shop the official Team GB Olympics kit for Paris 2024

a group of men in sports uniforms
Adidas unveils Team GB Olympics kit for Paris 2024Courtesy Adidas

The countdown to the 2024 Paris Olympics is officially *on*, as the top athletes and fans from all over the world gear up for a sport-filled summer in the French city. The event will last just over two weeks, kicking off on Friday 26th July with a big, glitzy, no-expenses-spared, history-making opening ceremony taking place along the banks of the Seine – before the competitions in everything from athletics, artistic swimming and skateboarding (!) to weightlifting, diving and wrestling take place.

In the meantime, though, there's much to get excited about as we count down the remaining 98 days... Namely, the much-anticipated grand reveal of the Team GB and ParalympicsGB kits, as designed by adidas.

a group of men in sports uniforms
Courtesy Adidas

Unveiled in Paris yesterday, and available to shop online now, the new kits are described as 'fresh interpretations of Great Britain's distinctive identity' with graphics 'inspired by the fire of passion that burns with every athlete'.


Athletes including Tom Daley, Bianca Cook, Jazmin Sawyers, Laviai Nielsen, Livvy Breen and Charlotte Worthington came together for the official photoshoot, modelling the new kit that features the country's signature red, white and navy blue colours in a variety of sport-specific designs. The bold typeface, meanwhile, is inspired by that worn by athletes in 1924, celebrating 100 years of British sporting heritage.

Speaking on the launch of the new kit, Paralympian Livvy Breen said: 'It's always an exciting day when the ParalympicsGB kit is revealed for the first time – and this year is no different. I love the new kit, especially the pops of colour and what they represent – it feels really fresh. I think all the athletes wearing it this summer will feel a real sense of passion as they compete in such a pinnacle sporting event.'

In a brand first, 86% per cent of all competition, podium and village wear created for adidas' sponsored teams will also be adaptive friendly – meaning they can be worn by athletes with and without disabilities alike.

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