Adam Thomas and brother Ryan could be 'next Ant and Dec' with new ITV gameshow


Adam and Ryan Thomas are set to become the nation's new favourite duo, stepping into the limelight with their very own prime-time gameshow on ITV. The charming brothers, who have captured hearts across the UK, are gearing up for a thrilling TV takeover, potentially rivaling the iconic Ant McPartlin and Declan Donnelly.

In an exclusive reveal to the Mirror, Adam, at 35 years young, dishes on this exciting new chapter. The show, intriguingly titled '99 To Beat', will feature a whopping 100 contestants battling it out in a series of nail-biting challenges under the guidance of the dynamic Thomas siblings, who just recently celebrated Ryan's 40th birthday.

With each game, the stakes get higher as competitors are knocked out until one victor emerges triumphant.

Speaking about this fresh venture, the Waterloo Road star expressed his elation: "It's our first gig together. I don't think we've ever worked together before so to be doing a show like this called 99 To Beat and to be hosting, is definitely a dream come true. We just can't believe it, it's been a long time coming and it's finally happened."

He continued with palpable excitement: "And we get to present a new family gameshow for ITV and yeah, it just doesn't get bigger and better than that. It's a brand new concept, it's not been done before over in the UK and we're just so happy we get to front it. It's going to be a fun one. It's one of those gameshows that anyone can do. Even people at home can get involved, it's that good.", reports the Mirror.

Following their respective successes on Dancing On Ice and Strictly Come Dancing, it appears that ITV had no doubts about who they wanted to host the show. This decision could potentially see them dethrone Ant and Dec as prime-time TV royalty.

Adam, who has son Teddy, eight, and daughter Elsie-Rose, four, with wife Caroline, shared: "They [ITV] presented it to us to be honest with you. They just said we've got this brand new game show, this amazing concept we'd like to bring to ITV and would we like to do it. And yeah, the rest is history really."

Discussing the dynamic between him and his brother, Adam, who is part of a campaign for Emmi Cafe Latte celebrating life's little victories, added: "I'm sure it's going to be a fun one. Me and Ryan are brothers we know each other inside out. We always have that brotherly banter and there's always that bit of brotherly rivalry as well."

Adam Thomas with wife Caroline Daly and children
Adam Thomas with wife Caroline Daly and children

Hints that entertaining escapades are in order as show trials might rope in searching for a dummy hidden in jelly or pulling on a frozen T-shirt, were given. Explaining the game rules, Katie Manley, head of initial production firm said: "What's brilliant about it is that anyone has a real shot at winning. Whether you're 18 or 80, players don't need to be experts in one particular skill. Winning is not important it's not coming last that counts! The human stories that sit alongside the gameplay will provide heart, humour and drama throughout."

Adding to the anticipation, Katie Rawcliffe, the entertainment chief at ITV mentioned the long duration episodes would aid viewers in becoming acquainted with each contestant. "As the contestants compete they also form tight bonds and as they get to know each other, we get to see who plays well, who buckles under the pressure and who has lasting power."