No band is still as relevant in 2023 as Abba. Despite reaching worldwide fame in the 1970s, the Swedish quad comprised of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad, is still appearing on the red carpet for events that are celebrating their iconic music over 50 years later
This year the band was nominated for not one, but four Grammys. Despite missing out on another award to add to their stretch of accolades: Abba Voyage is currently ongoing at the O2 in London, Mamma Mia! The musical has been playing at the West End since 1999, and their iconic hits like Mamma Mia, Gimme Gimme Gimme and Dancing Queen are still at the top of every girls night playlist.
For fashion fanatics, their signature, eccentric 70s style is still unrivalled. From cool-girl flares worn by the likes of Mia Regan to Suki Waterhouse’s white knee high platform boots, when looking for retro style inspo, we constantly revert to the band's fits.From elevated accessories to everyday trousers, people are constantly taking influence from the maximalist, matching outfit, dramatic dressing icons. Talk about s-quad goals…
Though the aesthetic of the 70s is particularly relevant right now thanks to Prime Video's hit series Daisy Jones and the six, there are numerous trends from recent seasons on and off the runway that we can attribute to Abba doing first. For example, Fashion Month AW23 was awash with kitschy animal print: from Daniel Lee’s unexpected duck hat, to JW Anderson’s frog mules that are a strong contender for the ugliest shoes of the year. Abba coordinated bizarre wildlife animal t-shirts with knee high boots way back in 1978.
They dressed like no other band during their time, prompting them to become, and stay, recognised for their iconic fashion alongside their infectious music.
Abba’s best fashion moments of all time:
Abba in... kitschy animal print
Abba in 1978
Abba in... the 2023 minimalism trend
ABBA at the Abba Voyage premiere in May 2022
Abba in... 70s It-girl print
Abba 1975
Abba in...their iconic tiered flares
Abba wearing all white
Abba in...70s hippie
Abba channeling boho vibes
Abba in... cool white jumpsuits
Abba wearing white jumpsuits
Abba in...maximalist disco fever
Abba in maximalist outfits
Abba in...coordinating unitards
Abba in 1979
Abba in...Kimono inspired suits
Abba in 1975
Abba in... ethereal cat dresses
Abba in animal dresses
Abba in... ultra chic fur
Anni-Frid Lyngstad, Benny Anderson, Agnetha Faltskog, Bjorn Ulvaeus in Paris, France in 1979
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