90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
Acuvue wants Gen Z to feel “seen.”
The Johnson & Johnson contact lens brand went straight to the source to find out how Gen Z consumers consider eye health and vision today through a consumer survey of Americans aged 18 to 28. Conducted by Ipsos, the research revealed the way clear vision and eye health affect Gen Z’s self-image and their perception of others.
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According to the research, 90 percent of Gen Z consumers “felt having the ability to see themselves and their peers more clearly significantly boosted their confidence.” However, while 60 percent reported that they require vision correction, only 15 percent have been fitted with contact lenses.
More highlights from the survey included nearly 90 percent of contact lens wearers’ survey stating that comfort is the most important factor when choosing contact lenses. Eighty-two percent also said that contact lenses make them feel more confident and 83 percent said that they more easily connect with people when they see them clearly.
With these findings in mind, Acuvue created its #SeenWithAcuvue campaign. The campaign encourages Gen Z consumers to embrace and show off their “most authentic selves each day with the support and comfort of Acuvue contact lenses.” The goal is to not only help consumers see clearly but also to “empower Gen Z to embrace seeing clearly and comfortably with Acuvue contact lenses.”
“We know Gen Z embraces comfort, not just in the physical sense, but emotionally as well — the comfort of expression and living authentically,” said Chris Yarashas, vice president, U.S. marketing, vision at Johnson & Johnson. “We launched the Seen With Acuvue campaign to evolve how we think about comfort, and encourage Gen Z to express themselves and feel comfortable not only in contact lenses but in their own skin. We want the next generation to truly feel seen with Acuvue.”
To share the messaging of the Seen With Acuvue campaign, the brand has created a platform with digital video content that can be seen across social media. These videos have been created in partnership with influencers who are sharing their journeys with contact lenses and how they have helped them to express their most authentic selves clearly and confidently.
For those consumers who are interested in trying Acuvue contact lenses, the brand has provided help to find eye care professionals on its website with a free trial offer of Acuvue contact lenses.
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