The £8 serum Kim Kardashian swears by
Spoiler alert: We're all getting older and once you embrace that fact, it's rather liberating. If Chrissy Teigen can embrace her grey hairs, we can too.
So while there are no miracle cures, if you do some skincare research you'll see that there are products and ingredients out there that can make a huge difference.
But if you don't have the time for extra homework, you could just go on Kim Kardashian's recommendations because she just shared her favourite products for "slowing down the ageing process".
If you were expecting her skincare cabinet to be filled with fancy lotions and tubs of La Mer, you're probably not far wrong. But it turns out that one of her must-haves is a bargain at £8.
Buy now The Ordinary Granactive Retinoid 2% Emulsion, Cultbeauty.co.uk, £8
Turn's out that Kim is a big fan of The Ordinary, a skincare range that is known for its promise of effective ingredients at affordable prices.
This particular product is a retinol which you can read more about here, but essentially retinols are the one skincare ingredient proven to help with fine lines, wrinkles, pore size, skin tone and texture.
