Ask around, and you’ll find that many adults still consider ‘feminist’ a dirty word.
But the younger generation? Not so much, as a recent survey has revealed that a substantial 69% of British teenage girls identify as feminist.
According to new research by UM London, a majority of girls between 13 and 18 describe themselves as feminist while just 46% of women overall did.
The survey of 2,000 British people aged 13 and over also found that the percentage of women who identified with the label decreased with age as 54% of women aged 18-24 did, and just 44% aged 25-34.
Leaving the 55-64 as well as 65+ as the age group least likely to identify as feminist with 36% saying they’d do so in each category.
“Our data suggests that feminism has disentangled from its stigmatised past where the term was considered something of a dirty word,” Sophia Durrani, the managing partner of strategy at UM London, told Broadly.
“With seven out of 10 women aged 13-18 self-defining as a feminist (compared to less than 50% of all women) this is worth applauding.
“It suggests young women are now growing up in a world where they can’t see why there should be any questions over equality.
“Young people are much more egalitarian-minded than ever before and we’ve moved on from empty ‘girl power’ talk to equality being a norm.
“This seismic shift could actually mean that a patriarchy that’s been in place for thousands of years could be coming to an end.”
Read more from Yahoo Style UK: