2021 looks set to be the year of the doctor-led beauty line.
While we’ve previously been seduced by celebrity-backed brands and A-list approved products, we’re all now digging a little deeper, demanding to know more about the ingredients inside each bottle on our shelves, and exactly how they work.
If anyone is perfectly placed to satisfy our new-found beauty curiosity, it’s the new guard of leading aesthetic doctors, surgeons and dermatologists. From the long-trusted Dr. Dennis Gross to oculoplastic surgeon Maryam Zamani and the A-list favourite Barbara Sturm, so many of these industry leaders are bottling up their skincare knowledge and creating some of the most exciting and efficacious brands on the shelves today.
Available now, the curated kit contains nine stand-out products (almost all of which are full size), from the retailer’s most in-demand brands. Costing just £85 for over £600 worth of products, it’s a truly remarkable purchase.
'As the leading names in global skincare, these world-renowned doctors create products that use the latest in scientific breakthroughs to treat the real day-to-day issues highlighted by their patients,' said Newby Hands, Net-A-Porter global beauty director. 'The result is some of the most luxurious, potent and effective creams, serums, peels and masks that deliver real results.'
To set your new routine off on the right track, there’s Dr. Dennis Gross’ Hyaluronic Marine Meltaway Cleanser: an algae-rich gel that hydrates while it clarifies. For tired eyes, MZ Skin’s Depuff and Define eye cream combines firming peptides with brightening pearly pigment to deliver both short and long-term benefits. After all, if anyone knows how to formulate a winning eye product, it's a celebrated eye surgeon.
But perhaps most welcome of all is Dr. Barbara Sturm’s Calming Serum (which, in 30ml, is alone worth £175). Loved by everyone from Gwyneth Paltrow to Kim Kardashian, this milky formula is based around a powerful natural purslane extract, which brings down inflammation to leave skin calm, balanced and resilient to anything life may throw at it: a very welcome ally for these exhausting times.
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