60% of us don't know what a carbon footprint is
More than three-quarters of Brits are confused by 'carbon jargon' - with carbon intensity, accounting and leakage - among the terms most baffling. Others admit they don’t understand references such as carbon budget and carbon pricing. The study, of 2,000 adults, found 60 per cent couldn’t explain what a carbon footprint is - and 54 per cent weren’t sure of the best way to reduce their emissions. And 52 per cent wouldn’t feel confident explaining carbon-related terms to another person. LNER commissioned the research as it unveiled its Carbon Saving Departures Board at London King's Cross Station - part of a drive to make it easier for travellers to understand their impact on the environment. Warrick Dent, from the rail company, said: "There's a lot of confusion when it comes to carbon and understanding what various terms mean. “Companies like ours need to make it easier to grasp, which is why we’re making it simpler to understand the environmental impact of our travel choices this summer with a new campaign to close the ‘carbon confusion gap’.
