Get 50% off at Happiest Baby - save £478 on a SNOO Bassinet

happiest baby black friday sale 2022 50 off snoo
Save 50% at Happiest Baby including SNOO Bassinethearst

If you're expecting a baby then the thought of sleepless nights might already be keeping you up at night - but there's a gadget that can help with that.

The SNOO Bassinet, a moving, white-noise emitting, smart crib, has been especially designed to emulate the womb environment to calm and soothe precious infants during their first three months, aka, the fourth trimester.

Leading US paediatrician Dr. Harvey Karp created the SNOO to help soothe babies in their new environment, and to get them to fall asleep again if they wake in the night. But it is more than just a cot, it's a system used from birth that combines swaddling, a gently rocking crib and white noise. These elements all combine to create womb-like conditions which help a baby adjust to their new outside environment.

And you don't just have to use it at bedtime. The SNOO can mimic the comforting, familiar motion that the baby developed in and can keep the soothing rocking movement going 24/7 - even when parents are getting some much needed rest, having a shower, or cooking dinner. Studies have revealed that the cots (usual RRP £1,145) cost a little over £6-a-day when used for the first six months of the baby's life. They can also increase babies' nightly sleep (and yours!) by 1-2 hours.

The SNOO Smart Sleeper Baby Cot counts celebrity fans including Beyonce, Gigi Hadid, Kate Hudson, Ashton Kutcher, royalty, as well as thousands of parents all over the world - and it usually has a similarly A-list price tag... until now.

Happiest Baby (who make the SNOO) are having a whopper 50% off sale for Black Friday, and this includes all of their baby clothes, glam but cosy new mum loungewear, cuddly toys and other accessories.

How does the SNOO Bassinet work?

Dr. Harvey Karp told Women's Health: 'In the womb, they're held and rocked 24/7. So to put them in a flat still bed for 12 hours, is sensory deprivation for them. It's really strange, and they don't like it. They've never been on their back. It's strange for babies. It's not natural at all.

'If you rock your baby to sleep, and you put them in a car, then when they get up at two in the morning, they go, "wait, where did you go, come be with me?" In a SNOO, when they wake up, they go back to sleep. If they're hungry they'll wake up all the way, but it's rather like an adult who is on a long aeroplane flight. You fall asleep and you wake up and you look around and you put your head back down. You fall back asleep again. The babies are a lot comfier.

'You've taken away everything that they're used to for sleep, and suddenly you go, "well, why aren't they sleeping? Well, you just, it's like, you know, if I took away your bed, pillow mattress comforter, you could sleep on the floor, but you're not going to sleep well. And if we take everything away from the baby, they're not going to sleep well."

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