5 best designer hotel pop-ups to get to this summer
The sun, sea and golden sands of a summer holiday are calling our name. And while checking out the boutique hotels, idyllic lunch spots and local hotspots, this array of new and exciting designer beach club pop-ups may be just the ticket to making your 2024 getaway extra special.
Taking over the most affluent beach fronts and poolsides and adorning them with monogrammed sun loungers, exclusive branded drinks and Instagram-worthy designer parasols, living the luxury designer lifestyle is possible whether you're in Hampshire or Los Angeles.
From the Dioriviera spa takeover at the Beverly Hills Hotel to revive the seasoned globe-trotter, to the dreamy Alberta Ferretti cabanas at Hotel De Mar that’ll bring a thrill to even the most discerning traveller, these best beach pop-ups for 2024 are worth the visit.
Bombón by Alberta Ferretti at Hotel De Mar, Mallorca
A love letter to the Mediterranean summer, Alberta Ferretti’s stylish Italian designs have arrived upon the Balearic shoreline to celebrate the 60th anniversary of Mallorca’s charming Hotel De Mar. Beautiful tie-dye prints adorn loungers and parasols to perfectly match the shades of the sparkling blue sea below. Relax around the Bombón pool club, or sneak away to one of the Alberta Ferretti cabanas by the hotel's exclusive private sandy cove for a retreat that’s pure escapism.
Bombon Beach Club by Alberta Ferretti at Hotel De Mar, Gran Meliá will be open for the summer season
Dioriviera at The Beverly Hills Hotel, Los Angeles
What happens when two legendary names like Christian Dior and The Beverly Hills Hotel join forces? A magical beach pop-up and spa residency that's so good it had to return for another year. You’ll find the ‘Pink Palace’ world-famous pool transformed by the French fashion house’s new Soleil version of the iconic toile de Jouy print in bright coral pink, while the six signature spa treatments ensure a relaxing experience for both body and mind. Yes, the ultimate place to see and be seen just got even more covetable.
Dioriviera at The Beverly Hills Hotel will be open until September 2024
Missoni Beach Club at Verdura Resort, Sicily
Missoni’s instantly recognisable flair for vibrant colour and iconic patterns is calling for the beach and glistening sunshine, so what better backdrop to showcase them against than Sicily’s sunkissed shores. This summer, the brand has partnered with Verdura Resort for the Missoni Beach Club: a match made in holiday heaven where you can bask all day among the bright and dynamic shades of turquoise and emerald greens, drink one of the exclusive cocktails (including the Missoni Breeze) and visit the Missoni pop-up store to truly embrace La Dolce Vita.
Missoni Beach Club at Verdura Resort Sicily will be open until the end of the season on 16 November
Paper London x Four Seasons, Hampshire
Found amid the 500 acres of idyllic English countryside at the Four Seasons Hampshire, Paper London’s The Summer Club pop-up combines the quintessentially British sporting aesthetic with a slice of vintage poolside glamour. In addition to the Instagrammable green and pink candy-striped sun loungers and parasols, expect whimsical ice cream carts and colourful cocktails, with classic elements like croquet mallets and picnic blankets, complemented by the co-branded exclusive fashion capsule collection of tennis skirts and cricket cardigans.
Paper London's The Summer Club at Four Seasons Hampshire will be open until the end of August 2024
Tory Burch x Nikki Beach, Saint-Tropez
Just when you though Saint-Tropez couldn’t get any chicer, Tory Burch teams up with Nikki Beach, reimagining the concept of a fashion takeover from the usual poolside and taking it literally to the beach. Decorating 20 additional daybeds and cabanas in the brand’s summer collection colours, as well as the distinctive zebra-print Tory Burch bar serving mocktails and healthy drinks inspired by the designer’s capsule collection, you can enjoy a game of oversized pétanque or visit the pop-up shop and indulge yourself in the kaftans, swimwear and sliders to match.
Tory Burch at Nikki Beach Saint Tropez will be open from 16 July until 30 September 2024
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