24 makeup mistakes every woman over 40 should avoid

Want to know the makeup mistakes every woman over 40 should avoid? We’ve rounded up the ones made most frequently to help you approach your routine with confidence.

Before we dive in, we’d like to make it very clear that in our opinion, makeup is a personal thing – what one person loves, another might hate and visa versa. Therefore, there are no mistakes per se, but there are tweaks you can make to the products you use and how you use them that you may find enhance your current regime. These little changes, like swapping matte foundation for one of the best tinted moisturisers, or trading powder blush for a creamy one, might make it easier to apply your makeup or reward you with a more flattering finish. 

There are also no age-specific rules when it comes to makeup, and turning 40 doesn’t mean you need to suddenly reject and rethink everything you learned up until this point. However, our skin does change with age, and the natural depletion of things like collagen, elastin and hyaluronic acid, combined with the cumulative effects of years of sun damage arriving at the surface of our complexions, can lead to things like dryness, dullness and fine lines which you may not have experienced before. 

So, consider this a hand-holding exercise rather than a telling-off, and without further ado, these are the makeup mistakes every woman over 40 should avoid making.