2024 Toyota 4Runner Soldiers On with New Paint Color
The sole new addition to the 2024 Toyota 4Runner lineup is a new paint color.
Terra, which is an orange-brown, will be offered on the TRD Pro trim.
There isn't a whole lot else to say about paint, y'know.
The Toyota 4Runner advances at a rate similar to plate tectonics. After making its debut at the State Fair of Texas in 2009, the fifth generation of Toyota's body-on-frame SUV has remained a staple of Toyota dealership lots across the country, earning its mid-cycle refresh in the 2014 model year. And it's not going anywhere yet—not if a flashy new paint color has anything to say about it.
Toyota has introduced the 2024 4Runner, and as you might have guessed by now, the star of the new model year is Terra. This orangeish, brownish earth tone will be offered on the TRD Pro variant, an off-road-oriented trim that also happens to be the most expensive of the cohort.
A 2023 4Runner TRD Pro would've set you back a cool $56,015, but the 2024 raises the cost of entry by $300 to $56,315. You'll really have to want that paint, but if you don't, a 4Runner can be yours for as little as $41,850. With the exception of the costly, four-wheel-drive-only off-road models, most trims offer a choice of rear- or four-wheel drive. 2023's 40th Anniversary Special Edition is not along for the ride this year, as 41 isn't really as big of a deal.
Otherwise, the 4Runner stays the course for 2024. Motivation still comes from a 270-hp 4.0-liter V-6 that makes 278 pound-feet of torque and sends that business to all four wheels by way of a—no, you're not misreading this—five-speed automatic transmission. All models are capable of towing 5000 pounds. Every 4Runner also includes the Toyota Safety Sense P suite of driver aids, which includes adaptive cruise control, automatic high beams, and automatic emergency braking.
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