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Video: The Hulk takes a road trip in a Toyota Yaris

Toyota Yaris
Toyota Yaris


We love a good viral marketing campaign here at Autoblog and Toyota's latest is rather wonderful.

Rather than go for something subversive like a big quiz or virtual game of hide and seek, Toyota went the route of Cartoon Network's Robot Chicken and teamed up with Marvel to create one of the most bizarre road trips imaginable.