1st Phorm's Non-Endemic Partnership with ClubMX for 2025
1st Phorm’s partnership with ClubMX and the Muc-Off/FXR/ClubMX Yamaha team for 2025 introduces a major non-endemic sponsor to SuperMotocross in quite some time, signaling the sport's growth. This collaboration brings fresh marketing opportunities and promotes health and wellness to fans and riders alike.
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Here is the press release from ClubMX:
1st Phorm partners with ClubMX for 2025
The International Supplement and Nutrition Company sees value in the fast-growing sport.
CHESTERFIELD, SC – December 14, 2024: If ever there were two companies with a similar history and on a similar trajectory, 1st Phorm and ClubMX are them. Each started small and grew to be a powerhouse in their respective industries.
1st Phorm started as a small supplement company in the Midwest garage of the former CEO Andy Frisella. He saw a need for better products in the industry and decided to make it his mission to help real people get real and long term results within their respective lifestyle. Frisella knew that if he surrounded himself with like-minded people, he could make his dream a reality. Fast forward to 2024 and 1st Phorm is so much more than just nutrition and supplements – it is a high performance lifestyle brand with a community of tens of thousands of people whose lives are better for being a part of it.
Their current headquarters host nearly 300,000 square feet across multiple buildings in St. Louis, Missouri. It houses their distribution warehouse along with all the personnel that interact with their customers daily. 1 st Phorm’s dedicated staff is trained to help their customers understand what they need to achieve their personal goals and guide them down the path to success.
1st Phorm: “Rome wasn’t built in a day ... and neither were our supplements. By the time our products are ready for sale, they’ve been tasted and tested hundreds of times for flavor, consistency and most importantly, RESULTS. It can take our formulators years, not months, to perfect each product we put our name on.”
ClubMX Owner Brandon Haas: “From the moment we started our discussions with 1st Phorm, I knew it was a perfect fit. Even their colors are the same as ours. More importantly, their philosophies, work ethic and priorities all lined up with ours in a way that makes it very easy for us to promote their brand and products. They also have a very robust system to support their customers through a training ap that we have adopted with our riders. That was just from our initial conversations and meetings. Once we visited their headquarters in St. Louis, the conversation went to an entirely new level. The place is amazing, the staff was incredible, the warehouse was state of the art and they even had a 16,000 square foot gym for their employees. It was at that point that I realized this would be a game changer for us and the sport.”
1st Phorm: “Midwest values and a strong work ethic are the principles this company was built upon. From baling hay and feeding cattle to pouring concrete in 110 degree suffocating Midwestern heat for a few bucks an hour, we learned what hard work was at a young age.”
It has been a while since we have seen a non-endemic sponsor of this magnitude jump into the world of Supercross and Motocross but as the sport grows, it will bring more interest and support from major companies like 1st Phorm. It is the perfect demographic for companies looking to market to people with disposable income. Partnering with ClubMX adds multiple layers of marketing with some of their major sponsors like FXR and Muc-Off who work with thousands of athletes that will create more business-to-business opportunities.
1st Phorm: “At 1st Phorm we may be from the corn belt, but we know some of the most nutritious ingredients are found all over the world. We search out and source only the highest quality ingredients to go into each of our products.”
With the opening round of Supercross coming to Anaheim on January 11, 2025, everyone will have a chance to see and learn about the 1st Phorm product line-up and meet their staff. They will be a welcome addition to the paddock and the perfect partner to guide our fans down the path to health and wellness though the products and support they offer.
Follow us on Instagram: @1stPhorm and ClubMX: @clubmx , @clubmxproracing
