25 mid-priced designer brands that fashion editors are obsessed with
- 1/17
25 mid-priced designer brands that fashion editors are obsessed with
A few decades ago, us shoppers tended to fit into two clear categories: those who bought on the high street and those who filled their wardrobes with designer products. However, due to a number of factors (including social media, influencers and a heightened understanding of sustainability), the industry has changed in a big way over the past few years – and with this has come a rise in the number of contemporary labels, which fit somewhere between the affordable and luxury camps.
So, if you are someone looking to move away from the high street, but not able to spend at the top end of the designer spectrum, then you are in luck because there have never been more or better mid-priced luxury labels.
Below, we round up 25 of them, all of which are loved by fashion editors the world over.
Find out more about the rise of the mid-range designer market here.
- 2/17
1) St Agni
There are more than a few great contemporary labels to come out of Australia, and one of our favourites is St Agni. Founded by two friends in Byron Bay just over five years ago, the brand is known for its elegant and timeless pieces, which are designed to be in your wardrobe season after season.
We go there for: Classic, easy-to-wear dresses and accessories.
- 3/17
2) Faithfull The Brand
Bali-based, travel-friendly label Faithfull The Brand has fast become a favourite with the style set for its incredibly chic take on holiday-wear. With ethics and sustainability at the forefront of everything Faithfull does, there is little wonder it has earned itself such a fanbase over the past few years, even becoming royally-approved.
We go there for: Our holiday wardrobe.
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- 4/17
3) Yasmina Q
Saudi-born, London-based designer Yasmina Q has recently launched her namesake label, one which focuses on "thoughtful dressing", encouraging women to embrace their most beautiful selves and feel confident through her simple, yet well-made designs. The brand works only with community-based production facilities, who make small runs, supporting individuals displaced by difficult circumstances, and supporting and paying back into training programmes and apprenticeships. Yasmina Q also only uses fabrics that are either classed as dead-stock or sustainably sourced.
We go there for: Elegant dresses for any occasion.
- 5/17
4) Lisou
Rene Macdonald is a former stylist who launched Lisou with the aim of providing consumers with chic, wearable pieces, much of it based on vintage styles and injected with a serious amount of colour.
We go there for: Workwear and summer dresses.
- 6/17
5) With Jéan
Aussie label With Jéan may only be a few years in the making, but the brand already has something of a cult-like following. Created by Sami Lorking-Tanner and Evangeline Titilas, the team's design premise was to create fun pieces that could easily be teamed with jeans or denim jackets, elevating the casual wardrobe. Many of the label's designs sell out fast and it is not unheard of for them to reach 1,000-person wait lists, so it is fair to say that we are not the only fans of the label.
We go there for: Vintage-inspired pieces that dress up our everyday looks.
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- 7/17
6) Loéil
Los Angeles label Loéil was founded in 2015 and has remained one of the fashion world's best-kept secrets ever since. The brand prides itself on superb quality and effortless, understated minimalism but it's the trend-led separates that keep us coming back.
We go there for: Knits, trousers and accessories that look like they've come straight off the catwalk.
- 8/17
7) Marcia
You have probably spied some of Marcia's trademark cut-out dresses on your Instagram feed this summer – and it's no surprise that the label is going from strength to strength. With collections that are, according to the brand, "100 per cent sustainable" (all created with Econyl, a regenerated nylon made out of waste), while also designing pieces that sculpt women's bodies, Marcia is quickly making a name for itself in the mid-range market.
We go there for: Flattering, figure-hugging dresses.
- 9/17
8) Réalisation Par
You'll likely recognise the brand's pretty floral dresses, which have been seen on several members of the A-list. These are the bread and butter of the brand, but you'll also find cool T-shirts, slip dresses and girly tops.
We go there for: The prettiest of tops and dresses.
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- 10/17
9) The Line By K
The Line By K was founded by blogger-turned-designer, Karla Deras in Los Angeles, who wanted to create high-quality pieces that would elevate every part of a woman's wardrobe. Described as "basics that are anything by basic", Deras aims to inspire confidence in her customer through her pared-back but beautiful designs. Think colourful knit dresses, excellent shirting a really, really great jersey separates.
We go there for: Amped-up basics.
- 11/17
10) Amlul
Amlul is a Spanish label created based on the concept of "no more seasons". Creative director, Gala González hopes to encourage more responsible consumption with her company approach, which sees small runs of limited-edition, high-quality yet affordable pieces. The concept has already been a huge hit – the brand's Instagram account has amassed over 40,000 followers in just one year, while the likes of Lucy Williams and Dua Lipa have already been seen in the designs.
We go there for: Unique pieces that will never go out of style.
- 12/17
11) Alexachung
The eponymous line from Noughties style icon Alexa Chung is a great name to know if you want to inject some understated glamour into your wardrobe. The brand – which launched in the summer of 2017 – mixes vintage inspiration with London cool, which is exactly what you would expect from the star.
We go there for: Cool, colourful knitwear, ladylike dresses and suits.
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- 13/17
12) Tyrell
Toronto-based designer Tyrell Harriott launched his namesake label just two years ago, but we foresee the slinky dresses and separates becoming a favourite among influencers and supermodels in no time. From tie-dye frocks to cute co-ords, your holiday-ready party wardrobe awaits.
We go there for: Partywear.
- 14/17
13) The Frankie Shop
Sometimes a brand lands on every fashion editor's radar with just one piece – and this was certainly the case for The Frankie Shop, whose utilitarian jumpsuit was worn by anyone who could get their hands on it during New York Fashion Week.
We go there for: Great tailoring that looks far more expensive than it is.
- 15/17
14) Staud
If you're wanting to add a little something different to your wardrobe, look to Los Angeles-based Staud, a brand famous for its colourful, unexpected accessories, voluminous dresses and punchy prints.
We go there for: Accessories that will liven up any outfit.
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- 16/17
15) Sir
Aussie brand Sir was founded on the premise of filling a woman's wardrobe 24/7 with its stylish pieces, hence its name, which is an acronym for separates, intimates and ready-to-wear. From backless dresses (which you will likely have seen all over Instagram) to linen two-pieces, it is a great label to turn to during the warmer months.
We go there for: Great summer dresses.
- 17/17
16) Nanushka
Although Nanushka was actually launched back in 2005 by London College of Fashion graduate Sandra Sandor, it is only more recently that it has hit the mainstream when the Budapest-based label chose to start showing at New York Fashion Week. Now worn by everyone from Gigi Hadid to Charlize Theron, its ethically-produced classic pieces with a contemporary twist are a hit.
We go there for: Outerwear and tailoring.
